GameRefinery's latest report highlights June as a significant month for the mobile gaming industry, with various games running activations and events to engage players and celebrate real-world occasions.

As June was Pride Month, many games organized Pride events and offered exclusive cosmetics and in-game items to honor the queer community. League of Legends: Wild Rift, for example, allowed players to unlock cosmetics by participating in a match during the event and obtain emotes by wearing these items in-game.

In light of the upcoming Wimbledon tournament, several games featured in-game activations, such as Fortnite's Race to Wimbledon event and Roblox's "Wimbleworld Experience," which saw over 12 million visits. Tennis Clash also launched a new season coinciding with the tournament, featuring a unique match kit for players to use on the in-game Centre Court field.

To celebrate its first anniversary, Diablo Immortal collaborated with the recently released Diablo 4, resulting in numerous in-game events that led to a significant revenue spike of 500% on iOS in the USA.

NetEase's Harry Potter: Magic Awakened expanded to new markets following its success in China and achieved great results, earning $2.3 million in its first week and reaching the top 3 in the USA's download charts.

Marvel Snap introduced a new game mode, Conquest, which offered players a single-elimination tournament experience to reach top ranks. The mode featured four difficulty tiers, with Infinity Conquest available only in the last week of each four-week season.

Candy Crush Soda Saga introduced tiers to its battle pass, reflecting a growing trend of studios diversifying battle passes as a monetization mechanic.

In Asia, Anipop's Panda-themed match 3 game launched the successful Medal of Honour Book event in China, where players completed tasks to earn album stars, leading to real-life prizes such as an educational science experience at Panda National Park.

NetEase's Racing Master became a quick success in China, reaching the fourth spot in both download and revenue charts.

In Japan, Dragon Ball Legends celebrated its fifth anniversary with new content and re-releases of older content, including anniversary-themed gacha with unlockable tickets in the story mode.

Games like Uma Musume: Pretty Derby, Puzzle & Dragons, and That Time I was Reincarnated as a Slime released wedding-themed events to coincide with Japan's auspicious month for weddings, known as Bride season.

Undawn, a recently released game, achieved considerable success in Japan, quickly entering the top 100 grossing charts.

The article mentions that many of the companies mentioned in the report were listed as top 50 mobile game makers in 2022, with the 2023 list expected to be released in the coming months.

Source: Lewis Rees, Staff Writer at PocketGamer