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India accounted for 15.29% of game downloads in the first six months of 2023

India's mobile gaming market is experiencing rapid growth, surpassing Brazil and the United States in total games downloaded during the first half of this year. According to a report by Apptica, Indian consumers downloaded 4.32 billion games, accounting for 15.29% of the total, a 0.9% increase compared to the same period last year. Brazil followed with 2.99 billion downloads (10.59%), and the United States with 2.57 billion downloads (9.08%).

Despite leading in downloads, India did not rank among the top 15 markets in terms of revenue. The United States topped the revenue chart at $5.71 billion, with a market share of 26.61%. Japan followed with $4.17 billion (19.43%), and China with $3.32 billion (15.05%).

Google Play dominated the downloads, representing 88.63% of the market, while the App Store accounted for just 11.37%. However, the App Store outperformed in revenue, accounting for 56.26%, compared to Google Play's 43.74%. This suggests that iOS users spend more on average than Android users.

In terms of genres, most experienced a decline in downloads compared to the same period in 2022. Casual games topped the list with 4.15 billion downloads, slightly lower than last year. RPG remained the highest earning genre, generating $4.48 billion in revenue. Other top-earning genres were strategy at $2.83 billion and action at $2.3 billion.

While casual games dominated in downloads, they generated $1.93 billion in revenue, indicating a challenge in converting users to paying customers. RPGs, on the other hand, attracted high-value consumers willing to spend money. South Korea stood out with RPGs, accounting for 47.6% of mobile gaming earnings.

Subway Surfers and Eggy Party performed well on Android and iOS charts, respectively, in terms of downloads. Coin Master and Honour of Kings were the most profitable titles on Android and iOS, with $228 million and $766 million in revenue, respectively.

Apptica previously reported that Android holds a 71% share of all advertising traffic in January.

Source: Lewis Rees, Staff Writer at PocketGamer

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