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Seven Knights Idle Adventure pushes Netmarble to second biggest Korean mobile publisher

Netmarble's Seven Knights Idle Adventure, launched globally in September, has achieved an impressive milestone in just under two months, generating $40 million in consumer spending. This success places the game as the second-highest in domestic mobile sales for the period, and it's worth noting that it's the only non-MMORPG (Massively Multiplayer Online Role-Playing Game) in the top five rankings.

Seven Knights Idle Adventure is the latest addition to the Seven Knights franchise, following its predecessors, Seven Knights, Seven Knights 2, and Seven Knights Time Wanderer. Developed by Netmarble Nexus and published by Netmarble, this new installment is an idle RPG designed for mobile platforms.

According to Sensor Tower, the $40 million in revenue was generated from in-app purchases via the Google Play Store and the Apple App Store. Korean players have made the most significant contribution to these earnings, accounting for a substantial 76.7% share, with Japan and the US at 4.8% and 3.2%, respectively.

During the observed period from September 6 (the release date of Idle Adventure) to October 20, only Lineage M outperformed Idle Adventure in in-app purchase revenues. Sensor Tower attributes the success of Idle Adventure to its affordable in-app purchases, which promote user engagement instead of relying on a few high spenders.

Other contributing factors include the rising popularity of idle and auto-battling games, the established Seven Knights IP, and revenues generated from in-game ads that players can opt to remove by purchasing a monthly subscription. This subscription model appears to be effective in driving revenue for Idle Adventure.

While Idle Adventure's success hasn't yet reached the heights of the franchise's Seven Knights 2, which generated $53 million in its first 45 days, it is on a similar trajectory, considering that the latter's earnings were boosted during the pandemic boom of 2020. Nonetheless, Idle Adventure's $40 million achievement is significant in its own right, elevating Netmarble's status from the fifth-largest Korean mobile game publisher to the second.

Source: adapted from an article by Aaron Astle, News Editor for Pocket Gamer

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