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How Arcade Games Can Boost Engagement, Retention, and ARPU

Arcade games have been a staple in the gaming industry for decades, dating back to the golden age of arcades in the 1980s. With the advent of mobile gaming, the arcade genre has experienced a resurgence in popularity, offering players quick and addictive gameplay experiences on their smartphones.

What is an Arcade game?

Arcade games are characterized by their fast-paced gameplay, simple mechanics, and short play sessions. These games often have a high level of difficulty, challenging players to beat their own high scores or compete against others on leaderboards. The genre encompasses a wide range of game types, including classic arcade games like Pac-Man and Space Invaders, as well as modern mobile games like Temple Run and Subway Surfers.

Advantages of Arcade games

One of the main advantages of arcade games is their ability to engage players quickly and keep them coming back for more. The fast-paced, action-packed gameplay is perfect for short play sessions, making them ideal for mobile gaming. Additionally, arcade games often have a simple control scheme, making them easy to learn but difficult to master. This allows players to jump right into the action without spending too much time learning the mechanics.

Target audience for Arcade games

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers. The quick and easy gameplay makes them ideal for anyone looking for a fun and addictive gaming experience. They are also popular with younger audiences who may not have the patience or attention span for more complex games.

Unique points of Arcade games

One unique aspect of arcade games is their focus on high scores and leaderboards. This creates a sense of competition among players, encouraging them to play more and beat their friends' scores. Another unique aspect is their ability to create a sense of nostalgia, appealing to older players who grew up playing classic arcade games.

While arcade games share some similarities with other game genres, such as action and puzzle games, their focus on quick and addictive gameplay sets them apart. Additionally, arcade games often have a more casual feel, making them accessible to a wider range of players.

Examples of popular Arcade games

Temple Run

Subway Surfers

Fruit Ninja

Crossy Road

Flappy Bird

Jetpack Joyride

Angry Birds



Space Invaders

These games offer a variety of arcade experiences, from endless runners to classic arcade games. Each game has its own unique gameplay mechanics and visual style, making them stand out in the crowded mobile gaming market.

In order to maximize user acquisition (UA) for arcade games, targeting the right audience through effective UA campaigns is crucial. By analyzing player behavior and demographics, game developers can create targeted campaigns that reach the right players and maximize engagement, retention, and LTV.

Are you looking for a new UA channel for your game?

Self-serve dashboards are an ideal way to get your game in front of a bigger audience, as they are easy-to-use, provide extensive targeting options and give you full control of your advertising budget.

The Gamelight UA platform provides advanced targeting options, including age targeting, gender targeting, vertical targeting and competitor game targeting, to get the perfect users for your game. The Gamelight platform puts you in full control, and it only takes 5 minutes to create your account and launch your first campaign!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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