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What are Self-Serve Advertising Platforms and Why are they important?

Updated: Mar 13, 2023

A self-serve advertising platform in the mobile gaming industry is a platform that enables game developers and publishers to manage their own advertising campaigns and reach potential players. The platform provides a user-friendly interface for setting up, targeting, and monitoring ad campaigns, eliminating the need for intermediaries such as ad agencies. This allows for more control and flexibility over advertising efforts, and often results in lower costs for the advertiser. The platform typically integrates with major ad networks, exchanges and supply-side platforms, enabling the publisher to reach a large and targeted audience.

How do these self-serve advertising platforms work?

Self-serve advertising platforms work by providing a user-friendly interface for game developers and publishers to manage their own advertising campaigns. The process usually works as follows:

  1. Account setup: The advertiser creates an account on the platform and links it to their mobile game.

  2. Ad creation: The advertiser creates and designs the ad, such as by selecting the ad format (e.g. interstitial, banner), targeting criteria (e.g. demographics, device type), and budget.

  3. Ad placement: The platform integrates with multiple ad networks, exchanges, and supply-side platforms to place the ad in front of the target audience.

  4. Campaign management: The advertiser can monitor the performance of their campaigns in real-time, track conversions, and adjust targeting or budget as needed.

  5. Payment and settlement: The advertiser pays for their campaigns through the platform and receives settlement reports.

These platforms make it possible for game developers and publishers to reach a large and targeted audience without the need for intermediaries, and often provide valuable insights and data on the performance of their campaigns.

What are the benefits of using a self serve advertising platform?

The benefits of using a self-serve advertising platform in the mobile gaming industry include:

  • Cost efficiency: By managing their own campaigns, game developers and publishers can eliminate the need for intermediaries, reducing overall costs.

  • Flexibility: Self-serve platforms offer more control over advertising efforts, allowing game developers and publishers to easily adjust targeting, budget, and other parameters as needed.

  • Real-time insights: The platform provides real-time data and insights on the performance of campaigns, enabling game developers and publishers to make informed decisions and optimizations.

  • Wide reach: Self-serve platforms typically integrate with multiple ad networks and exchanges, providing access to a large and diverse audience.

  • User-friendly interface: Self-serve platforms provide a user-friendly interface for managing campaigns, making it easy for game developers and publishers to navigate and optimize their advertising efforts.

In conclusion, using a self-serve advertising platform can provide cost-effective and efficient advertising solutions for the mobile gaming industry, enabling game developers and publishers to reach a large and targeted audience and maximize the impact of their campaigns.

Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.

Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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