Struggling with rising UA costs on Facebook and Google? Learn why it's time to diversify your user acquisition strategy and how Gamelight’s AI-powered platform offers a smarter, more cost-effective way to grow your mobile game.

Explore how gamified ad formats like quizzes and playable ads can supercharge your UA campaigns and attract highly engaged players.

Learn how analyzing playtime data can help optimize your UA campaigns by identifying and targeting your most engaged mobile game users.

Discover how rewarded ads not only boost in-game engagement but also enhance your mobile game’s user acquisition strategy by targeting high-value players.

User-generated content like reviews and ratings play a crucial role in app discovery and trust. A well-reviewed mobile game not only attracts more organic downloads but also improves the performance of paid UA campaigns by reinforcing credibility.

Influencer marketing isn’t just for lifestyle brands anymore. Mobile games are increasingly tapping into influencer partnerships to drive awareness, engagement, and user acquisition (UA).

In-game events are powerful tools to not only retain players but also attract new ones. From seasonal themes to limited-time challenges, event-driven marketing creates urgency and excitement that can amplify UA campaigns for mobile games.

With increased privacy regulations and the decline of third-party cookies, mobile game marketers are turning to first-party data to drive their user acquisition (UA) strategies.

Creative execution is the unsung hero of successful UA campaigns. A well-designed ad doesn’t just look good—it converts. From imagery to copywriting, every element of your creative plays a role in influencing user behavior.

Seasonality plays a significant role in mobile game user acquisition. Players’ interests shift throughout the year—during holidays, school breaks, and special events. Smart developers align their marketing campaigns with these periods to maximize exposure and engagement.

Artificial Intelligence is reshaping every aspect of mobile marketing, and user acquisition is no exception. From predicting high-value users to optimizing ad placements in real time, AI-driven strategies are helping developers make smarter decisions faster.

As the mobile gaming industry becomes more competitive, user acquisition (UA) strategies must evolve to captivate increasingly selective audiences. One approach gaining momentum is the use of gamified ad experiences - ads that entertain users while promoting a game.

User acquisition doesn’t stop at the install. In fact, many users drop off shortly after downloading a game. That’s where retargeting comes in. By re-engaging lapsed users, retargeting campaigns help mobile game developers boost retention and lifetime value (LTV).

Hyper-casual games have taken the mobile world by storm. Characterized by simple mechanics, instant gameplay, and massive reach, these games are dominating app store charts.

User acquisition is more competitive—and more expensive—than ever before. As mobile game developers look for creative ways to grow without draining their budgets, one tactic stands out for its cost-effectiveness and potential: cross-promotion.