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5 Rewarded UA Lessons From the 2025 Holiday Season
The 2025 holiday season proved one thing: rewarded UA drives better retention, lower CPIs, and stronger long-term growth. Discover five key lessons to scale smarter heading into 2026.
Fátima Castro Franco
3 min read


Designing Holiday Rewarded Campaigns That Convert Without Breaking Your Budget
Holiday CPIs are high — but rewarded UA can keep your campaigns profitable. Learn how to design festive, high-converting rewarded user acquisition campaigns that scale smartly without breaking your budget.
Fátima Castro Franco
3 min read


How to Scale Profitably During Q5: Rewarded UA Tactics That Work
Q5 is the hidden growth window for UA marketers. Discover how Rewarded UA helps scale profitably post-holidays, attract high-intent users, and boost ROAS with automation-driven platforms like Gamelight.
Fátima Castro Franco
4 min read


Why Small Teams Are Winning Big With Rewarded UA
Discover how small marketing teams are winning big with Rewarded UA. Learn how AI automation, smarter targeting, and high-intent users help level the playing field — and why platforms like Gamelight make it possible.
Fátima Castro Franco
4 min read


What the Next Generation of UA Platforms Will Look Like
Discover what the next generation of UA platforms will look like. Learn how AI, automation, and rewarded engagement are redefining user acquisition and how platforms like Gamelight are leading the change.
Fátima Castro Franco
4 min read


How to Turn UA Data Into Action: From Attribution to Automation
Learn how to turn UA data into action in 2026. Discover how to unify attribution, automate optimization, and use AI-driven insights to scale user acquisition efficiently with platforms like Gamelight.
Fátima Castro Franco
4 min read


How to Build a Rewarded UA Strategy That Scales Without Overspending
Learn how to build a rewarded UA strategy that scales efficiently in 2026. Discover how to attract motivated users, optimize rewards, and improve ROAS without overspending using platforms like Gamelight.
Fátima Castro Franco
4 min read


Mobile Game User Acquisition: What’s Working (and What’s Not) in 2026
Discover what’s working — and what’s not — in mobile game user acquisition for 2026. Learn how rewarded UA, AI optimization, and creative testing drive sustainable growth and better ROAS.
Fátima Castro Franco
4 min read


How to Master Mobile Game Marketing in a Post-ATT World
Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.
Fátima Castro Franco
4 min read


How to Choose the Right Mobile User Acquisition Platform for Your App
Learn how to choose the right mobile user acquisition platform for your app in 2026. Discover the must-have features, from rewarded UA and AI targeting to transparency and fraud prevention.
Fátima Castro Franco
4 min read


What Makes a Great User Acquisition Platform? 7 Features That Matter in 2026
Discover the 7 must-have features of a great user acquisition platform in 2026. Learn how rewarded UA, AI optimization, and full-funnel insights help marketers drive retention, ROAS, and scalable growth
Fátima Castro Franco
3 min read


App Store Optimization for Games: How UA and ASO Work Together
Learn how UA and ASO work together to drive mobile game growth. Discover how rewarded UA platforms like Gamelight boost app visibility, conversion rates, and ROAS for lasting success.
Fátima Castro Franco
4 min read


What the Best-Performing UA Campaigns Have in Common
Discover what top-performing UA campaigns have in common. Learn how rewarded UA platforms like Gamelight drive motivated installs, retention, and ROAS through AI optimization and data-driven user engagement.
Fátima Castro Franco
4 min read


Cross-Platform Growth: How Mobile Games Are Winning With Rewarded UA
Discover how cross-platform games are driving growth through rewarded UA. Learn how Gamelight helps mobile publishers attract high-intent users, boost ROAS, and build loyalty across mobile, PC, and console.
Fátima Castro Franco
3 min read


How Smart Marketers Build User Journeys That Convert (Not Just Install)
Learn how top marketers move beyond installs by building user journeys that convert. Discover how rewarded UA platforms like Gamelight improve retention, ROAS, and LTV through motivation and smart automation.
Fátima Castro Franco
3 min read
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