Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.

Discover the best rewarded UA platforms for mobile games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs.

Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.

Discover the best rewarded UA platforms in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs for real growth.

App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.

The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.

Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.

Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.

UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.

UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.

Discover how rewarded UA combined with loyalty programs turns installs into long-term engagement, drives retention, and powers cross-industry growth in 2025.

Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.

Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.