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Explore how rewarded UA is evolving beyond installs to drive deeper engagement, retention, player value, and long-term g...
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Fátima Castro Franco
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Mobile game advertising can help developers acquire high-value players through better audience targeting, creative testi...
Discover why player quality matters more than install volume in mobile game UA and how retention, engagement, LTV, and R...
Discover the best mobile ad networks for advertisers in 2026 and learn how Gamelight helps mobile games acquire engaged,...
Discover how to measure rewarded UA traffic quality beyond installs and campaign completion, using retention, engagement...
Explore how rewarded UA is changing mobile game user acquisition, from engagement and player quality to campaign perform...
Explore Gamelight's 2027 outlook for the global mobile gaming market, including revenue trends, regional opportunities, ...
Learn what investors look for in mobile ad-tech, from revenue growth and customer retention to scalability, technology, ...
See how advertising could shape mobile gaming revenue in 2026, from rewarded ads and ad LTV to monetization strategy, pl...
Explore the next opportunities for mobile gaming revenue growth, from player monetization and content strategy to region...
Check Gamelight’s forecast for the future of in-app advertising ROI, including rewarded ads, ad LTV, player value, AI op...
Gamelight forecasts the future of mobile gaming revenue in 2026, exploring monetization, regional growth, profitability,...
Explore how ad monetization can drive mobile gaming revenue through rewarded ads, better ad placement, player quality, r...
Rewarded ads are evolving in mobile gaming, from hybrid monetization and personalization to player engagement, retention...
Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, ret...
Explore the future of in-app advertising, from new ad formats and creative trends to user experience, monetization, and ...
What makes a mobile game player profitable? Explore acquisition costs, LTV, monetization, rewarded UA, and the economics...
Learn how rewarded video advertising drives mobile game revenue, player engagement, retention, and LTV, with practical i...
Explore Gamelight's analysis of mobile gaming revenue trends in 2026, from regional pricing and game economies to advert...
Discover Gamelight's report on the key drivers behind mobile gaming revenue growth in 2026, from game economies and onbo...
Gamelight has been recognised as a top ROI-driving UA channel in Singular’s ROI Index 2026, adding to a strong run of re...
Gamelight and Airbridge unite to bring transparency and precision to rewarded user acquisition.
SuperPlay, the mobile game developer behind Dice Dreams and Domino Dreams, has officially launched Disney Solitaire in p...
Ubisoft has unveiled Chroma, a real-time, open source tool designed to help developers make games more accessible for pl...
Ahead of its global launch on May 8th, Sega’s Sonic Rumble has rolled out its first-ever crossover event—Crossover Event...
Epic Games is teaming up with Cartoon Network for an exciting new crossover event that brings Adventure Time characters ...
Microsoft has officially announced the return of the highly anticipated Xbox Games Showcase 2025, set to take place on J...
Warner Bros. Pictures' long-awaited A Minecraft Movie has exceeded all expectations, earning $157 million at the U.S. bo...
Nintendo is shaking up digital game ownership with a new feature for the Switch and upcoming Switch 2: Virtual Game Card...
The recent launch has become the company’s fifth most downloaded game to date
The technology is designed to assist developers in creating games powered by generative AI
Player spending in Pokémon Trading Card Game Pocket averaged lower during its second month but reached a new record high...
Just nine months after its pre-seed funding, mobile game studio Grand Games has secured $30 million in a Series A round ...
The urban RPG reached a peak of $8.6 million in daily player spending on December 18, 2024
Koei Tecmo and Nexon’s hack-and-slash title has amassed over $10 million in revenue since its launch in October 2023
Tango Gameworks Inc. has rebranded following its acquisition by KRAFTON Inc., securing the future of the acclaimed Japan...
Match Legends, the latest PvP match-3 game from Imaginite Studios, enters soft launch after 1.5 years of development and...
Mobsmile Games' hybrid casual title, Trap Master: Squish Enemies, has surpassed 10 million downloads, marking a major mi...
Rewards Include Cash and Wild Tokens for Watching Squid Game Season 2
Social Casino Firm Acquires 60% Stake for $27 Million
In June, the game pulled in close to $10 million in a single day
Playtika acquires SuperPlay for up to $1.95 billion, adding hit games to its portfolio
The milestone was reached within nine months of its official release in Southeast Asia
Zynga's latest match-3 game generated $109,627 on August 4th
The United States is the leading region for the game's revenue
Over 30% of the game's revenue is generated from South Korea
Monopoly Go! spearheads Hasbro's licensing portfolio, driving a 20% year-over-year revenue increase in Q2
The game has impressively surpassed 150 million installs on mobile devices.
Chinese developer Lilith Games has consistently produced billion-dollar global hits across multiple genres
The test is available to players in the United States, Japan, Türkiye, and South Korea
Players can experience the opening segment at no cost, while the complete game is accessible for a one-time purchase of ...
The package will include all DLC for Ark: Survival Evolved
HoYoverse's latest release has started strong but is now seeing a decline in revenue over time
AppMagic data reveals that Japanese players have contributed 23% of Wuthering Waves' mobile earnings so far
The Seoul-based company recently issued and sold around 7.3 million shares at 60,000 won per share
Eastern developers dominated the gacha genre last month, led by the HoYoverse portfolio
The idol title made up 40% of Bandai Namco Entertainment's domestic mobile revenue
Peak Games' 2017 title sees best H1 performance since 2021
Pokémon Sleep nears its anniversary, catching Zs and cash.
The game earned $233.5 million from the Apple App Store alone in June
Niantic's blockbuster hits lowest revenue since 2017—but web shop may hide true spend
Sporty Group has acquired Sociable Soccer, the FIFPRO-sponsored arcade football game
Download now for exclusive rewards and a chance to win part of a $20,000 prize pool.
Supercell's latest game, Squad Busters, generated an impressive $24 million in net revenue
The anniversary festivities highlight "traditional features" with a nod to nostalgia
Game Freak and WonderPlanet "sometimes clashed" but "achieved balance" with this seafaring RPG
Rising from Clash Heroes' assets is a new "multiplayer, action-focused, social, RPG roguelite"
The latest figures on Supercell's major new game release
SKALE developers can now use Unity's tools to create real-time games and apps
KLab has teamed up with Wanda Cinemas Games to complete this project