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Learn what mobile game retention is, why it matters, and 10 simple ways to keep players coming back to your game.

How to plan mobile game user acquisition for Q4 and Q5: why holiday ad costs rise, when they drop, and how to scale with...

Learn how to detect mobile ad fraud in game user acquisition, the main fraud types to watch for, and how to tell fake in...

Custom product pages let mobile games match App Store pages to their ad creatives. Learn how to build them, measure them...

Learn how to soft launch a mobile game: which KPIs to track, how to choose test markets, and how to know when your game ...

Compare rewarded UA with traditional mobile game advertising to understand their differences, measurement approaches, an...

Offerwall vs rewarded UA: learn how each channel works, how they differ in player quality and retention, and which fits ...

Learn how to measure rewarded UA campaign performance using CPI, event completion, retention, LTV, and ROAS.

Learn how mobile ad networks work, how to measure user acquisition performance, and how rewarded UA can help game develo...

Learn how to build a mobile game marketing strategy in 2026 through strategic user acquisition, data-driven budget alloc...

Compare rewarded UA with traditional acquisition channels and learn how each can contribute to mobile game growth.

Explore the most effective ways to promote a mobile game and acquire engaged, high-value players.

Choosing the right UA partner goes beyond installs. Discover what to look for when evaluating traffic quality, optimizat...

Learn how rewarded UA can improve mobile game ROAS through stronger engagement, retention, and player value.

Learn how to build a successful mobile game user acquisition strategy in 2026, from creative testing and paid advertisin...

What game developers should know about mobile app advertising networks, ad formats, targeting, and performance.

Learn how mobile game publishers can use rewarded UA to acquire engaged players, improve LTV, and scale user acquisition...

Learn how to measure mobile game UA performance using acquisition, retention, engagement, and revenue metrics.

Understand the key economics behind mobile game advertising, from CPI and retention to LTV and ROAS.

Practical strategies to scale mobile game user acquisition while improving long-term growth and efficiency.

When should mobile games add rewarded UA? Explore the key signs that a game is ready to test and scale rewarded user acq...

Explore how rewarded UA is evolving beyond installs to drive deeper engagement, retention, player value, and long-term g...

Mobile game advertising can help developers acquire high-value players through better audience targeting, creative testi...

Discover why player quality matters more than install volume in mobile game UA and how retention, engagement, LTV, and R...

Discover the best mobile ad networks for advertisers in 2026 and learn how Gamelight helps mobile games acquire engaged,...

Discover how to measure rewarded UA traffic quality beyond installs and campaign completion, using retention, engagement...

Explore how rewarded UA is changing mobile game user acquisition, from engagement and player quality to campaign perform...

Explore Gamelight's 2027 outlook for the global mobile gaming market, including revenue trends, regional opportunities, ...

Learn what investors look for in mobile ad-tech, from revenue growth and customer retention to scalability, technology, ...

See how advertising could shape mobile gaming revenue in 2026, from rewarded ads and ad LTV to monetization strategy, pl...

Explore the next opportunities for mobile gaming revenue growth, from player monetization and content strategy to region...

Check Gamelight’s forecast for the future of in-app advertising ROI, including rewarded ads, ad LTV, player value, AI op...

Gamelight forecasts the future of mobile gaming revenue in 2026, exploring monetization, regional growth, profitability,...

Explore how ad monetization can drive mobile gaming revenue through rewarded ads, better ad placement, player quality, r...

Rewarded ads are evolving in mobile gaming, from hybrid monetization and personalization to player engagement, retention...

Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, ret...

Explore the future of in-app advertising, from new ad formats and creative trends to user experience, monetization, and ...

What makes a mobile game player profitable? Explore acquisition costs, LTV, monetization, rewarded UA, and the economics...

Learn how rewarded video advertising drives mobile game revenue, player engagement, retention, and LTV, with practical i...

Explore Gamelight's analysis of mobile gaming revenue trends in 2026, from regional pricing and game economies to advert...

Discover Gamelight's report on the key drivers behind mobile gaming revenue growth in 2026, from game economies and onbo...

Gamelight has been recognised as a top ROI-driving UA channel in Singular’s ROI Index 2026, adding to a strong run of re...

Gamelight and Airbridge unite to bring transparency and precision to rewarded user acquisition.

SuperPlay, the mobile game developer behind Dice Dreams and Domino Dreams, has officially launched Disney Solitaire in p...

Ubisoft has unveiled Chroma, a real-time, open source tool designed to help developers make games more accessible for pl...

Ahead of its global launch on May 8th, Sega’s Sonic Rumble has rolled out its first-ever crossover event—Crossover Event...

Epic Games is teaming up with Cartoon Network for an exciting new crossover event that brings Adventure Time characters ...

Microsoft has officially announced the return of the highly anticipated Xbox Games Showcase 2025, set to take place on J...

Warner Bros. Pictures' long-awaited A Minecraft Movie has exceeded all expectations, earning $157 million at the U.S. bo...

Nintendo is shaking up digital game ownership with a new feature for the Switch and upcoming Switch 2: Virtual Game Card...

The recent launch has become the company’s fifth most downloaded game to date

The technology is designed to assist developers in creating games powered by generative AI

Player spending in Pokémon Trading Card Game Pocket averaged lower during its second month but reached a new record high...

Just nine months after its pre-seed funding, mobile game studio Grand Games has secured $30 million in a Series A round ...

The urban RPG reached a peak of $8.6 million in daily player spending on December 18, 2024

Koei Tecmo and Nexon’s hack-and-slash title has amassed over $10 million in revenue since its launch in October 2023

Tango Gameworks Inc. has rebranded following its acquisition by KRAFTON Inc., securing the future of the acclaimed Japan...

Match Legends, the latest PvP match-3 game from Imaginite Studios, enters soft launch after 1.5 years of development and...

Mobsmile Games' hybrid casual title, Trap Master: Squish Enemies, has surpassed 10 million downloads, marking a major mi...

Rewards Include Cash and Wild Tokens for Watching Squid Game Season 2

Social Casino Firm Acquires 60% Stake for $27 Million

In June, the game pulled in close to $10 million in a single day

Playtika acquires SuperPlay for up to $1.95 billion, adding hit games to its portfolio

The milestone was reached within nine months of its official release in Southeast Asia

Zynga's latest match-3 game generated $109,627 on August 4th

The United States is the leading region for the game's revenue

Over 30% of the game's revenue is generated from South Korea

Monopoly Go! spearheads Hasbro's licensing portfolio, driving a 20% year-over-year revenue increase in Q2

The game has impressively surpassed 150 million installs on mobile devices.

Chinese developer Lilith Games has consistently produced billion-dollar global hits across multiple genres