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Gamelight Forecast: The Future of Rewarded User Acquisition in Mobile Gaming

Explore how rewarded UA is evolving beyond installs to drive deeper engagement, retention, player value, and long-term g...

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Fátima Castro Franco

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Mobile Game Advertising: How Developers Can Acquire High-Value Players

Mobile game advertising can help developers acquire high-value players through better audience targeting, creative testi...

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Fátima Castro Franco

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Gamelight Analysis: Why Player Quality Matters More Than Install Volume

Discover why player quality matters more than install volume in mobile game UA and how retention, engagement, LTV, and R...

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Fátima Castro Franco

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Gamelight Report: The Best Mobile Ad Networks for Advertisers in 2026

Discover the best mobile ad networks for advertisers in 2026 and learn how Gamelight helps mobile games acquire engaged,...

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Fátima Castro Franco

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Gamelight Research: What Makes Rewarded UA Traffic High Quality?

Discover how to measure rewarded UA traffic quality beyond installs and campaign completion, using retention, engagement...

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Fátima Castro Franco

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Gamelight Insights: How Rewarded UA Is Changing Mobile Game User Acquisition

Explore how rewarded UA is changing mobile game user acquisition, from engagement and player quality to campaign perform...

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Fátima Castro Franco

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Global Mobile Gaming Market Outlook for 2027: Revenue Forecast by Gamelight

Explore Gamelight's 2027 outlook for the global mobile gaming market, including revenue trends, regional opportunities, ...

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Fátima Castro Franco

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What Investors Look for in Mobile Ad-Tech: Valuation Trends

Learn what investors look for in mobile ad-tech, from revenue growth and customer retention to scalability, technology, ...

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Fátima Castro Franco

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Gamelight Forecasts How Advertising Will Shape Mobile Gaming Revenue in 2026

See how advertising could shape mobile gaming revenue in 2026, from rewarded ads and ad LTV to monetization strategy, pl...

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Fátima Castro Franco

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Gamelight Insights: The Next Wave of Mobile Gaming Revenue Growth

Explore the next opportunities for mobile gaming revenue growth, from player monetization and content strategy to region...

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Fátima Castro Franco

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Gamelight Forecast: The Future of In-App Advertising ROI

Check Gamelight’s forecast for the future of in-app advertising ROI, including rewarded ads, ad LTV, player value, AI op...

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Fátima Castro Franco

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Gamelight Forecasts the Future of Mobile Gaming Revenue in 2026

Gamelight forecasts the future of mobile gaming revenue in 2026, exploring monetization, regional growth, profitability,...

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Fátima Castro Franco

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Gamelight Predicts Ad Monetization Will Become a Bigger Driver of Mobile Gaming Revenue

Explore how ad monetization can drive mobile gaming revenue through rewarded ads, better ad placement, player quality, r...

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Fátima Castro Franco

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Gamelight Forecasts the Evolution of Rewarded Ads and Mobile Gaming Revenue

Rewarded ads are evolving in mobile gaming, from hybrid monetization and personalization to player engagement, retention...

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Fátima Castro Franco

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Gamelight Research: How Game Studios Can Increase Advertising Yield

Learn how game studios can increase advertising yield through better ad placement, rewarded video, user acquisition, ret...

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Fátima Castro Franco

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The Future of In-App Advertising: Gamelight Revenue Outlook

Explore the future of in-app advertising, from new ad formats and creative trends to user experience, monetization, and ...

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Fátima Castro Franco

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Gamelight Industry Analysis: Revenue, Profits, and Growth in Mobile Gaming

What makes a mobile game player profitable? Explore acquisition costs, LTV, monetization, rewarded UA, and the economics...

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Fátima Castro Franco

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Gamelight Insights: The Economics of Rewarded Video Advertising

Learn how rewarded video advertising drives mobile game revenue, player engagement, retention, and LTV, with practical i...

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Fátima Castro Franco

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Gamelight Analysis: Mobile Gaming Revenue Trends to Watch in 2026

Explore Gamelight's analysis of mobile gaming revenue trends in 2026, from regional pricing and game economies to advert...

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Fátima Castro Franco

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Gamelight Reveals Key Drivers Behind Mobile Gaming Revenue Growth in 2026

Discover Gamelight's report on the key drivers behind mobile gaming revenue growth in 2026, from game economies and onbo...

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Fátima Castro Franco

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Gamelight has been recognised as a top ROI-driving UA channel in Singular’s ROI Index 2026, adding to a strong run of recent industry recognition.

Gamelight Recognized as a Top ROI Channel in Singular’s ROI Index 2026

Gamelight has been recognised as a top ROI-driving UA channel in Singular’s ROI Index 2026, adding to a strong run of re...

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Gamelight and Airbridge unite to bring transparency and precision to rewarded user acquisition.

Gamelight Partners with Airbridge to Simplify Rewarded UA Measurement

Gamelight and Airbridge unite to bring transparency and precision to rewarded user acquisition.

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SuperPlay, the mobile game developer behind Dice Dreams and Domino Dreams, has officially launched Disney Solitaire in partnership with Disney. The free-to-play TriPeaks card game is now available globally on iOS and Android.

SuperPlay and Disney Roll Out Disney Solitaire Worldwide

SuperPlay, the mobile game developer behind Dice Dreams and Domino Dreams, has officially launched Disney Solitaire in p...

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Ubisoft has unveiled Chroma, a real-time, open source tool designed to help developers make games more accessible for players with color blindness.

Ubisoft Launches Open Source Tool ‘Chroma’ to Boost Game Accessibility for Colorblind Players

Ubisoft has unveiled Chroma, a real-time, open source tool designed to help developers make games more accessible for pl...

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Ahead of its global launch on May 8th, Sega’s Sonic Rumble has rolled out its first-ever crossover event—Crossover Event 0: SEGA Stars—exclusively for players in soft launch regions.

Sonic Rumble Kicks Off Exclusive Pre-Launch Crossover with Classic SEGA Characters

Ahead of its global launch on May 8th, Sega’s Sonic Rumble has rolled out its first-ever crossover event—Crossover Event...

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Epic Games is teaming up with Cartoon Network for an exciting new crossover event that brings Adventure Time characters to the world of Fortnite. The collaboration, confirmed by Epic Games following leaks from trusted Fortnite insider HYPEX, will introduce four beloved characters—Finn, Jake, Marceline, and Princess Bubblegum—as playable skins.

Fortnite x Adventure Time Crossover Set to Launch April 11 — Prepare to Spend Over 2,400 V-Bucks

Epic Games is teaming up with Cartoon Network for an exciting new crossover event that brings Adventure Time characters ...

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Microsoft has officially announced the return of the highly anticipated Xbox Games Showcase 2025, set to take place on June 8 (or June 9, depending on your time zone).

Xbox Games Showcase 2025 Set for June, Featuring The Outer Worlds 2 Deep Dive

Microsoft has officially announced the return of the highly anticipated Xbox Games Showcase 2025, set to take place on J...

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Warner Bros. Pictures' long-awaited A Minecraft Movie has exceeded all expectations, earning $157 million at the U.S. box office during its opening weekend, and $301 million globally.

‘A Minecraft Movie’ Surges to $157M Opening Weekend, Becomes Top Video Game Film Debut of 2025

Warner Bros. Pictures' long-awaited A Minecraft Movie has exceeded all expectations, earning $157 million at the U.S. bo...

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Nintendo is shaking up digital game ownership with a new feature for the Switch and upcoming Switch 2: Virtual Game Cards. Launching in late April, this update allows digital games to be loaned out much like physical cartridges, offering more flexibility for Nintendo Account family groups.

Nintendo Introduces Game Lending for Digital Titles with Virtual Game Cards

Nintendo is shaking up digital game ownership with a new feature for the Switch and upcoming Switch 2: Virtual Game Card...

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The recent launch has become the company’s fifth most downloaded game to date

Netflix's Squid Game: Unleashed mobile game surpasses 10m downloads

The recent launch has become the company’s fifth most downloaded game to date

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The technology is designed to assist developers in creating games powered by generative AI

Former Meta and Creative Assembly Developers Launch AI Engine Startup Studio Atelico

The technology is designed to assist developers in creating games powered by generative AI

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Player spending in Pokémon Trading Card Game Pocket averaged lower during its second month but reached a new record high during this period

Pokémon Trading Card Game Pocket Hits $400 Million in Revenue Within 10 Weeks

Player spending in Pokémon Trading Card Game Pocket averaged lower during its second month but reached a new record high...

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Just nine months after its pre-seed funding, mobile game studio Grand Games has secured $30 million in a Series A round led by Balderton

Grand Games Secures $30 Million in Series A Funding Round

Just nine months after its pre-seed funding, mobile game studio Grand Games has secured $30 million in a Series A round ...

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The urban RPG reached a peak of $8.6 million in daily player spending on December 18, 2024

Zenless Zone Zero Sets Revenue Record with Version 1.4, Surpassing $250 Million on Mobile

The urban RPG reached a peak of $8.6 million in daily player spending on December 18, 2024

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Koei Tecmo and Nexon’s hack-and-slash title has amassed over $10 million in revenue since its launch in October 2023

Dynasty Warriors M Shutting Down 15 Months After Launch

Koei Tecmo and Nexon’s hack-and-slash title has amassed over $10 million in revenue since its launch in October 2023

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Tango Gameworks Inc. has rebranded following its acquisition by KRAFTON Inc., securing the future of the acclaimed Japanese studio behind The Evil Within, Ghostwire: Tokyo, and Hi-Fi Rush

Tango Gameworks Inc. Rebrands and Embarks on a Fresh Start in 2025

Tango Gameworks Inc. has rebranded following its acquisition by KRAFTON Inc., securing the future of the acclaimed Japan...

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Match Legends, the latest PvP match-3 game from Imaginite Studios, enters soft launch after 1.5 years of development and a focus on global player engagement

Imaginite Studios Soft Launches Match Legends After 1.5 Years in Development

Match Legends, the latest PvP match-3 game from Imaginite Studios, enters soft launch after 1.5 years of development and...

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Mobsmile Games' hybrid casual title, Trap Master: Squish Enemies, has surpassed 10 million downloads, marking a major milestone for the studio

Trap Master: Squish Enemies Surpasses 10 Million Downloads

Mobsmile Games' hybrid casual title, Trap Master: Squish Enemies, has surpassed 10 million downloads, marking a major mi...

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Rewards Include Cash and Wild Tokens for Watching Squid Game Season 2

Netflix Opens Squid Game: Unleashed to Non-Subscribers with New In-Game Rewards

Rewards Include Cash and Wild Tokens for Watching Squid Game Season 2

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Social Casino Firm Acquires 60% Stake for $27 Million

DoubleU Acquires Turkish Studio Paxie Games in Deal Worth Up to $67 Million

Social Casino Firm Acquires 60% Stake for $27 Million

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In June, the game pulled in close to $10 million in a single day

Dungeon & Fighter: Mobile exceeds $800 million in revenue within four months

In June, the game pulled in close to $10 million in a single day

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Playtika acquires SuperPlay for up to $1.95 billion, adding hit games to its portfolio

Playtika acquires SuperPlay for up to $1.95 Billion in Major Mobile Gaming Deal

Playtika acquires SuperPlay for up to $1.95 billion, adding hit games to its portfolio

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The milestone was reached within nine months of its official release in Southeast Asia

NetEase’s Blood Strike has skyrocketed to 50 million installs in less than a year

The milestone was reached within nine months of its official release in Southeast Asia

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Zynga's latest match-3 game generated $109,627 on August 4th

Game of Thrones: Legends has surpassed $1 million in revenue, with earnings rising swiftly

Zynga's latest match-3 game generated $109,627 on August 4th

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The United States is the leading region for the game's revenue

Whiteout Survival has exceeded $1 billion in revenue, highlighting its success

The United States is the leading region for the game's revenue

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Over 30% of the game's revenue is generated from South Korea

Netmarble's Solo Leveling: Arise has surpassed $100 million in revenue

Over 30% of the game's revenue is generated from South Korea

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Monopoly Go! spearheads Hasbro's licensing portfolio, driving a 20% year-over-year revenue increase in Q2

Monopoly Go! achieves a significant milestone by surpassing $3 billion in revenue

Monopoly Go! spearheads Hasbro's licensing portfolio, driving a 20% year-over-year revenue increase in Q2

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The game has impressively surpassed 150 million installs on mobile devices.

Hero Wars: Alliance Celebrates Milestone Achievement of $1.5 Billion in Revenue

The game has impressively surpassed 150 million installs on mobile devices.

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Chinese developer Lilith Games has consistently produced billion-dollar global hits across multiple genres

Inside Lilith Games: Crafting Global Mobile Hits

Chinese developer Lilith Games has consistently produced billion-dollar global hits across multiple genres

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The test is available to players in the United States, Japan, Türkiye, and South Korea

Krafton's subsidiary to launch global test for Dark and Darker Mobile game this August

The test is available to players in the United States, Japan, Türkiye, and South Korea

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Players can experience the opening segment at no cost, while the complete game is accessible for a one-time purchase of $6.99

Mobile roguelike Loop Hero surpasses 1 million installs across Android and iOS platforms

Players can experience the opening segment at no cost, while the complete game is accessible for a one-time purchase of ...

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The package will include all DLC for Ark: Survival Evolved

Ark: Ultimate Survivor Edition launches on mobile this year, original nears $50M revenue

The package will include all DLC for Ark: Survival Evolved

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HoYoverse's latest release has started strong but is now seeing a decline in revenue over time

Zenless Zone Zero surpasses $50 million in revenue within the first 11 days of its release

HoYoverse's latest release has started strong but is now seeing a decline in revenue over time

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AppMagic data reveals that Japanese players have contributed 23% of Wuthering Waves' mobile earnings so far

Wuthering Waves surpasses $100 million in revenue in less than two months after launch

AppMagic data reveals that Japanese players have contributed 23% of Wuthering Waves' mobile earnings so far

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The Seoul-based company recently issued and sold around 7.3 million shares at 60,000 won per share

The success of Goddess of Victory: Nikke propels Shift Up's valuation to $2.5 billion

The Seoul-based company recently issued and sold around 7.3 million shares at 60,000 won per share

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Eastern developers dominated the gacha genre last month, led by the HoYoverse portfolio

Gacha giants like Honkai: Star Rail and Wuthering Waves earned $357 million in June

Eastern developers dominated the gacha genre last month, led by the HoYoverse portfolio

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The idol title made up 40% of Bandai Namco Entertainment's domestic mobile revenue

Gakuen Idolmaster: 1.5x Squad Busters’ downloads in launch month

The idol title made up 40% of Bandai Namco Entertainment's domestic mobile revenue

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Peak Games' 2017 title sees best H1 performance since 2021

Toon Blast Exceeds $2.5 Billion in Revenue Amidst Renewed Growth and Record Earnings

Peak Games' 2017 title sees best H1 performance since 2021

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Pokémon Sleep nears its anniversary, catching Zs and cash.

Pokémon Sleep Approaches $100 Million in Revenue as First Anniversary Nears

Pokémon Sleep nears its anniversary, catching Zs and cash.

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The game earned $233.5 million from the Apple App Store alone in June

Dungeon and Fighter: Origin generates $500 million in its first month

The game earned $233.5 million from the Apple App Store alone in June

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Niantic's blockbuster hits lowest revenue since 2017—but web shop may hide true spend

Pokémon Go Reaches Nearly $8 Billion in Eight-Year Run

Niantic's blockbuster hits lowest revenue since 2017—but web shop may hide true spend

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Sporty Group has acquired Sociable Soccer, the FIFPRO-sponsored arcade football game

Sporty Group Acquires Sociable Soccer by Jon Hare

Sporty Group has acquired Sociable Soccer, the FIFPRO-sponsored arcade football game

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Download now for exclusive rewards and a chance to win part of a $20,000 prize pool.

My Talking Hank: Islands Launches with $20,000 Rewards Up for Grabs!

Download now for exclusive rewards and a chance to win part of a $20,000 prize pool.

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Supercell's latest game, Squad Busters, generated an impressive $24 million in net revenue

Squad Busters by Supercell Earns $24M in First 30 Days, Sees Revenue Decline Post-Launch

Supercell's latest game, Squad Busters, generated an impressive $24 million in net revenue

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The anniversary festivities highlight "traditional features" with a nod to nostalgia

Garena Free Fire marks its seventh anniversary, achieving a milestone of $4 billion in total revenue

The anniversary festivities highlight "traditional features" with a nod to nostalgia

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 Game Freak and WonderPlanet "sometimes clashed" but  "achieved balance" with this seafaring RPG

The developer behind Pokémon has launched its first mobile-exclusive title, a new IP called Pand Land

Game Freak and WonderPlanet "sometimes clashed" but "achieved balance" with this seafaring RPG

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Rising from Clash Heroes' assets is a new "multiplayer, action-focused, social, RPG roguelite"

Clash Heroes returns as Supercell's new game, Project R.I.S.E.

Rising from Clash Heroes' assets is a new "multiplayer, action-focused, social, RPG roguelite"

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The latest figures on Supercell's major new game release

Squad Busters earns $28 million within its first three weeks

The latest figures on Supercell's major new game release

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SKALE developers can now use Unity's tools to create real-time games and apps

SKALE Labs partners with Unity to boost web3 game development

SKALE developers can now use Unity's tools to create real-time games and apps

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KLab has teamed up with Wanda Cinemas Games to complete this project

KLab has revived development on a 2020 mobile game based on JoJo’s Bizarre Adventure

KLab has teamed up with Wanda Cinemas Games to complete this project

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