What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.
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Vika Muzyka
3 min read
What are Incentivised CPE and CPI Campaigns and How do they work?
CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.
Vika Muzyka
3 min read
What is a High ARPU (Average Revenue per User) Ad Network?
An important metric in the mobile gaming industry, as it measures the revenue generated per user.
Vika Muzyka
3 min read
What is Cost Per Install (CPI)?
Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.
Vika Muzyka
3 min read
What are UA (User Acquisition) Self-Serve Networks?
UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile
Vika Muzyka
2 min read
Casual, Hardcore and Hypercasual Games: What are the differences?
Mobile games are not a monolith, there are three most common categories: Casual, Hypercasual and Hardcore games.
Vika Muzyka
3 min read
App Install Optimised Ad Networks in Mobile Industry
App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth
Vika Muzyka
3 min read
Advertising networks in the Mobile Gaming Industry
Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.
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