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The Hidden Cost of a Bad Ad Tech Stack for Game Publishers
Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.
Fátima Castro Franco
3 min read
Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read
The Role of Bid Strategies in Mobile Ad Pricing
Explore how bid strategies impact mobile ad pricing, optimize ad spend, and improve campaign performance.
Nazife Ãœnal
4 min read
Maximizing ROI with Cost-Per-Action (CPA) Mobile Ads
Maximize ROI with Cost-Per-Action (CPA) mobile ads. Learn effective strategies and optimization techniques for better campaign performance.
Nazife Ãœnal
4 min read
Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
Nazife Ãœnal
4 min read
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