Which dating apps lead Europe in 2026? See how two apps dominate most markets.

Why do publishers struggle in Korea? Discover what it takes to win one of mobile gaming’s top markets.

Ad tech stack explained: DSPs, SSPs, RTB, and how they impact UA.

Jack Dunne shares insights on playtesting, retention, and how studios learn why players stay or leave.

Not every UA strategy needs more budget, discover smarter ways to improve efficiency, from channel selection to creative testing and retention.

Which finance apps lead Europe in 2026? See how Revolut leads while local apps stay strong.

Easter is a key moment to test your strategy, as shifting user behavior makes it a real challenge for messaging, timing, and performance.

How rewarded mechanics drive engagement in finance apps while maintaining trust.

Which health apps lead Europe in 2026? Discover how usage varies across countries.

Mission-based journeys turn rewards into long-term user engagement by building habits, not just actions.

Ad creative is the biggest driver of UA performance. Learn how to optimize it to boost CTR, lower CPI, and scale campaigns.

Which free games dominate Europe in 2026? Explore the trends shaping the market.

How can e-commerce apps win attention? Gamification turns shopping into a more engaging and rewarding experience.

Anton Slashcev shares lessons from building hybrid casual hits and leading LiveOps on what it takes to create mobile games that last.

AppMagic data and UA insights on the 2026 trends shaping mobile growth: audiences, LiveOps, creatives, CPPs, and retention.

Geeklab explores a testing-first UA approach that aligns creative, store, and gameplay to scale smarter and drive higher-value, longer-term players.

Valentine’s Week UA for dating apps: outcome-led creatives, fast activation, and smart pacing to drive higher-intent users, matches, and retention.

Scale profitably by aligning paid social, search, and ASO into one full-funnel journey that turns installs into revenue.

What can lifestyle apps learn from games? How progress tracking, rewards, and personalization turn daily habits into lasting engagement.

Learn the core mobile monetization models and how to choose the right approach to drive sustainable, profitable growth for your app.

Ealing Ng shares lessons from 17 years bridging China and global markets on cross-border growth, partnerships, and more.

Christmas is a peak moment for mobile games. Aligned LiveOps and UA can turn the holiday surge into growth that lasts beyond Q5.

Holiday installs rise, but high-value, purposeful return users are what give e-commerce apps real advantage.

Today, growth comes from users who stay, engage, and truly enjoy the product—driving the rise of Rewarded UA.

We break down the essential KPIs every UA team should track to measure real campaign performance and optimize results.

Fintech apps struggle to keep users engaged, gamification can change that. This article shows how gaming psychology boosts user motivation.

Paid UA is the sprint, ASO is the marathon. Learn how combining both drives smarter campaigns and sustainable app growth.

Montgomery Singman shares lessons from 40 years in the industry on evolution, mistakes, and the future of mobile gaming.

Discover how to plan and optimize Halloween in-game events that boost long-term engagement, retention, and revenue.

Learn how ROAS, LTV, and retention reveal real UA performance and help you scale with lasting, profitable growth.

Smart scaling, better creatives, lasting growth; your UA strategy starts with this Gamelight Growth Guide.

Join Jakub Remiar as he shares no-BS insights on how Chinese studios are reshaping genres and what it means for Western developers.

Explore the future of mobile gaming with John Wright, CEO of Turborilla. Discover how leading studios grow, engage players, and shape what’s next.

Discover how Live Ops strategies keep players engaged, boost retention, and strengthen user acquisition by delivering fresh, personalized gaming experiences

Discover how AI is redefining user acquisition in gaming—smarter targeting, faster creative testing, and better results.

Learn how the iconic IPs are driving engagement and growth in gaming, offering instant recognition and trust.

Learn how personalisation enhances player engagement and retention with Gamelight and the industry experts

Discover how hybrid-casual games are redefining UA, unlocking new audiences, boosting long-term growth

Learn how Rewarded UA channels are revolutionizing UA strategies, offering insights from top industry experts

Mobile Game Index by Gamelight provides in-depth insights into mobile gaming trends across key markets