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Paid UA is the sprint, ASO is the marathon. Learn how combining both drives smarter campaigns and sustainable app growth.

Montgomery Singman shares lessons from 40 years in the industry on evolution, mistakes, and the future of mobile gaming.

Discover how to plan and optimize Halloween in-game events that boost long-term engagement, retention, and revenue.

Learn how ROAS, LTV, and retention reveal real UA performance and help you scale with lasting, profitable growth.

Smart scaling, better creatives, lasting growth; your UA strategy starts with this Gamelight Growth Guide.

Join Jakub Remiar as he shares no-BS insights on how Chinese studios are reshaping genres and what it means for Western developers.

Explore the future of mobile gaming with John Wright, CEO of Turborilla. Discover how leading studios grow, engage players, and shape what’s next.

Discover how Live Ops strategies keep players engaged, boost retention, and strengthen user acquisition by delivering fresh, personalized gaming experiences

Discover how AI is redefining user acquisition in gaming—smarter targeting, faster creative testing, and better results.

Learn how the iconic IPs are driving engagement and growth in gaming, offering instant recognition and trust.

Learn how personalisation enhances player engagement and retention with Gamelight and the industry experts

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Learn how Rewarded UA channels are revolutionizing UA strategies, offering insights from top industry experts

Mobile Game Index by Gamelight provides in-depth insights into mobile gaming trends across key markets