Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS

Discover the hidden metrics that make or break rewarded user acquisition campaigns in 2025, from post-reward retention to true user quality indicators

Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.

Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.

In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...

Explore key trends and marketing strategies for mobile apps during Valentine’s Day, focusing on user engagement, dating apps benchmarks.

Understand the role of an app discovery platform in boosting app visibility and downloads.

AI-powered campaigns scale user acquisition through dynamic targeting, real-time optimization, and personalized ads, driving better results.

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.

Understanding Playable Ads Selecting the right ad format is crucial for marketers aiming to maximize engagement and conversions. Playable...

Earned media boosts app marketing by building trust, expanding reach, and driving organic growth. Discover its benefits and strategies.

Discover key CPC and CTR benchmarks for app marketers and tips to reduce costs, boost engagement, and maximize ROI.

In-game advertising in mobile gaming boosts revenue with engaging ads that enhance user experience without interrupting gameplay.

Explore how AI is revolutionizing mobile game marketing in 2025, enhancing player engagement, UA strategies, and campaign efficiency.

Learn how to scale user acquisition for mobile games with proven strategies to maximize installs, engagement, and ROI.

Explore how subscription models are reshaping mobile gaming, offering players value and developers sustainable revenue streams in 2025.

Discover proven strategies to boost player retention in mobile games and foster long-term engagement in an increasingly competitive market.