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Mobile Game Advertising: How Developers Can Acquire High-Value Players
Mobile game advertising can help developers acquire high-value players through better audience targeting, creative testing, cohort analysis, and rewarded acquisition.
Fátima Castro Franco
5 min read
Gamelight Analysis: Why Player Quality Matters More Than Install Volume
Discover why player quality matters more than install volume in mobile game UA and how retention, engagement, LTV, and ROAS shape sustainable growth.
Fátima Castro Franco
7 min read
The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read
Apple’s Dominance: Addressing the Biggest Concern in Today’s Mobile Marketing
The blog delves into the intricacies of the USA and Apple legal saga and its implications for mobile marketing professionals
Karyna Tkachenko
3 min read
Maximizing App Category Selection for Mobile Game Success
This blog explores multifaceted impact of app category selection on ASO
Karyna Tkachenko
3 min read
Riding the Wave: Navigating Trends in Mobile Game Marketing Amidst Evolving Social App Usage
The blog talks about the surge in time spent on AI chatbots and media-based social platforms
Karyna Tkachenko
2 min read
The Power of Re-Targeting in App Marketing: Reaching High-Value Users
Keeping users engaged and active within the app can be equally daunting even after acquiring users.
Vika Muzyka
3 min read
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