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The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read
What Is Rewarded User Acquisition? (With Examples)
Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.
Fátima Castro Franco
3 min read
Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read
When Mobile User Acquisition Platforms Become Retention Engines
Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS
Fátima Castro Franco
3 min read
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