Advancing Attribution Models with Probabilistic Tracking Techniques
Discover how probabilistic tracking enhances attribution modeling for deeper insights into complex customer journeys.
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Nazife Ãœnal
4 min
Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
Karyna Tkachenko
3 min
The Mobile Game Marketing Maze: Understanding Attribution Models
The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)
Karyna Tkachenko
3 min
Unraveling the Pros and Cons of Mobile App Attribution: A Comprehensive Guide for Mobile Game Marketers
The blog delves into the benefits and challenges of implementing a mobile marketing attribution strategy
Learning with Gamelight
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