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Advancing Attribution Models with Probabilistic Tracking Techniques
Discover how probabilistic tracking enhances attribution modeling for deeper insights into complex customer journeys.
Nazife Ünal
7 min read


Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
Nazife Ünal
4 min read


The Mobile Game Marketing Maze: Understanding Attribution Models
The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)

Karyna Tkachenko
3 min read


Unraveling the Pros and Cons of Mobile App Attribution: A Comprehensive Guide for Mobile Game Marketers
The blog delves into the benefits and challenges of implementing a mobile marketing attribution strategy

Karyna Tkachenko
3 min read
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