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App Store Optimization for Games: How UA and ASO Work Together
Learn how UA and ASO work together to drive mobile game growth. Discover how rewarded UA platforms like Gamelight boost app visibility, conversion rates, and ROAS for lasting success.
Fátima Castro Franco
4 min read


The Retention Multiplier: Turning Rewarded UA Into Long-Term Engagement
Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.
Fátima Castro Franco
4 min read


Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
Nazife Ünal
4 min read
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