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What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


User Acquisition in the Privacy-First Era: What Works in 2025
Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.
Fátima Castro Franco
3 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


User Acquisition Apps in 2025: From Campaign Managers to Retention Engines
For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...
Fátima Castro Franco
3 min read


Innovative Rewarded User Acquisition Strategies for 2024
In the evolving digital landscape, costly ads and SEO prompt new, effective user acquisition strategies.
Nazife Ünal
5 min read
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