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From Installs to IP Growth: UA Strategies for Game Publishers
Learn how top game publishers turn installs into lasting IP growth. Discover data-driven UA strategies that build loyal player ecosystems in 2025.
Fátima Castro Franco
3 min read
Embracing the Future: Mobile Game Marketing Predictions for 2024
In this blog we will explore some key predictions for mobile game marketing in the year ahead
Karyna Tkachenko
2 min read
The Dawn of Novel Adventures: New IPs Take Center Stage in Mobile Gaming Marketing Trends for 2024
The blog explains the emergence of new IPs as a pivotal strategy for success in the dynamic and competitive world of mobile gaming
Karyna Tkachenko
4 min read
Learning with Gamelight
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