Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.

UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.

UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.

Discover how rewarded UA combined with loyalty programs turns installs into long-term engagement, drives retention, and powers cross-industry growth in 2025.

Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.

Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.

Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.

Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.

AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.

Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.

Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.

Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.

Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.

In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.

Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth

For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...