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The Hidden Risk of Over-Reliance on Meta and Google for UA
Over-reliance on Meta and Google for user acquisition increases risk. Learn how to diversify UA channels, reduce CPI volatility, and scale mobile game marketing more sustainably.
Fátima Castro Franco
3 min read


The Role of App Discovery Platforms in Modern UA
Learn how app discovery platforms support modern user acquisition strategies. Understand their role in mobile game marketing and how they improve traffic quality and ROAS.
Fátima Castro Franco
4 min read


CPI vs CPA vs ROAS: What Actually Matters in 2026
CPI vs CPA vs ROAS explained. Learn which user acquisition metric actually matters in 2026 and how to scale mobile game marketing profitably.
Fátima Castro Franco
4 min read


Why Most UA Campaigns Stop Growing (And What to Do About It)
Most UA campaigns stop growing for predictable reasons. Learn why user acquisition slows down and how to scale profitably without hurting retention or ROAS.
Fátima Castro Franco
3 min read


App Store Optimization for Games: How It Supports Paid UA
Learn how App Store Optimization for games supports paid user acquisition. Improve store conversion rates, lower effective CPI, and scale mobile game marketing more efficiently.
Fátima Castro Franco
4 min read


User Acquisition and Retention: Why Treating Them Separately Is a Mistake
User acquisition and retention are not separate strategies. Learn why aligning traffic quality with retention metrics is essential for scalable mobile growth in 2026.
Fátima Castro Franco
4 min read


How Rewarded UA Impacts Your First 7 Days of Retention
How does rewarded UA impact D1 and D7 retention? Learn how incentivized acquisition shapes your first 7 days and what it means for scalable growth.
Fátima Castro Franco
4 min read


What Is a User Acquisition Platform — and How Do You Choose One?
What is a user acquisition platform and how do you choose one? Learn how to evaluate traffic quality, scalability, and retention to scale your app in 2026.
Fátima Castro Franco
4 min read


The 5 Metrics Every UA Manager Should Check Weekly
Learn the 5 key metrics every UA manager should review weekly. Discover how to track retention, ROAS progression, creative performance, and traffic quality for sustainable growth.
Fátima Castro Franco
4 min read


The 2026 Guide to Mobile Game Marketing Strategy
Explore the 2026 guide to mobile game marketing strategy. Learn how to align user acquisition, retention, creative testing, and ROAS for scalable, sustainable growth.
Fátima Castro Franco
4 min read


Is Rewarded User Acquisition Right for Your Game? A Decision Framework
Is rewarded user acquisition right for your game? Discover a practical decision framework to evaluate retention, economy balance, and long-term ROAS before scaling rewarded UA.
Fátima Castro Franco
4 min read


Best Practices for Rewarded User Acquisition Campaigns
Discover the best practices for rewarded user acquisition campaigns in 2026. Learn how to optimize retention, protect your game economy, and scale rewarded UA profitably.
Fátima Castro Franco
3 min read


When Rewarded UA Doesn’t Work (And How to Fix It)
When does rewarded UA fail? Learn why rewarded user acquisition sometimes underperforms and how to fix onboarding, economy balance, scaling, and retention issues in 2026.
Fátima Castro Franco
4 min read


How to Read Rewarded UA Cohorts the Right Way
Learn how to properly analyze rewarded UA cohorts in 2026. Discover how to evaluate retention curves, LTV, ROAS, and monetization signals to scale rewarded user acquisition profitably.
Fátima Castro Franco
4 min read


Rewarded UA in Competitive Genres: Survival Tactics for 2026
Explore how to scale rewarded UA in competitive game genres in 2026. Learn survival tactics for strategy, RPG, and PvP titles without disrupting retention, monetization, or game economy balance.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks for 2026: What Good Performance Actually Looks Like
Explore rewarded UA benchmarks for 2026, including CPI, retention, ROAS, and LTV performance. Learn what good rewarded user acquisition results actually look like for mobile games.
Fátima Castro Franco
3 min read


Paid User Acquisition vs Organic: Finding the Right Mix for Games
Paid user acquisition or organic growth? Learn how to balance paid UA, rewarded user acquisition, and organic strategies to scale mobile games profitably in 2026.
Fátima Castro Franco
4 min read


Rewarded User Acquisition in 2026: The Most Efficient Growth Strategy for Mobile Games
Discover why rewarded user acquisition is redefining mobile game marketing in 2026. Learn how rewarded UA platforms like Gamelight boost ROAS, retention, and long-term growth across cross-platform user acquisition campaigns.
Fátima Castro Franco
4 min read


User Acquisition Strategies for Cross-Platform Games in 2026
Learn how to build a cross-platform user acquisition strategy for 2026. Discover how rewarded UA, unified data, and consistent messaging drive growth across mobile, console, and cloud gaming
Fátima Castro Franco
4 min read


Why Creative Testing Is Still the Most Underrated Growth Driver in UA
Creative testing is the hidden driver of UA growth in 2026. Discover how top teams use structured testing, rewarded UA, and data-driven insights to create ads that convert — and keep converting.
Fátima Castro Franco
4 min read
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