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How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


Understanding the Difference Between Omnichannel and Multichannel Marketing in Mobile Game Promotion
This blog talks about the distinctions between omnichannel and multichannel marketing and explore their relevance in mobile game promotion

Karyna Tkachenko
3 min read


The Ultimate Guide to Multi-Channel Integration with CRM
Today’s blog explores how businesses can leverage the power of multi-channel integration with CRM

Karyna Tkachenko
3 min read
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