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Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read


Why Loyalty Points Work Better Than Push Notifications in Fitness Apps
Push notifications don’t drive motivation anymore. Learn how fitness apps are using Rewarded UA and loyalty points to boost engagement, retention, and long-term growth — powered by Gamelight’s AI-driven user acquisition platform.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


Why Rewarded UA Is Outperforming Every Other Channel in 2025
Rewarded UA is beating every other channel in 2025. Learn how opt-in engagement drives real retention, LTV, and ROI for apps across all verticals.
Fátima Castro Franco
4 min read


Why Fintech Apps Are Borrowing Growth Tactics From Games
Fintech apps are learning from mobile games — using Rewarded UA and motivational design to boost sign-ups, engagement, and trust. Here’s how gaming-inspired growth drives fintech success in 2025.
Fátima Castro Franco
4 min read


UA Strategies for 2026: How Smart Teams Will Grow in the Next Era of Mobile Marketing
Discover the user acquisition strategies that will define 2026. From adaptive automation to retention-first planning, here’s how leading teams will scale smarter in the new growth era.
Fátima Castro Franco
4 min read


Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for AI Targeting in 2025
Discover the best rewarded UA platforms with AI targeting in 2025. Learn how Gamelight’s AI-driven, direct traffic platform delivers smarter installs and retention.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Maximizing In-Game Revenue: Unleashing the Power of Analytics in Monetization Strategies
Unlock the power of analytics to refine monetization strategies, optimize revenue, and enhance player experience in mobile gaming

Karyna Tkachenko
6 min read
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