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Why Direct Traffic Beats Ad Networks for User Acquisition
Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Casual Games in 2025
Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Mobile Games in 2025
Discover the best rewarded UA platforms for mobile games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms in 2025
Discover the best rewarded UA platforms in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs for real growth.
Fátima Castro Franco
4 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


Rewarded UA Meets Loyalty Programs: The Next Step for Apps
Discover how rewarded UA combined with loyalty programs turns installs into long-term engagement, drives retention, and powers cross-industry growth in 2025.
Fátima Castro Franco
3 min read


Rewarded UA Platforms: Features, Examples & Best Choices in 2025
Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


How AI Is Changing Rewarded UA Targeting
AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.
Fátima Castro Franco
3 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Rewarded UA: Everything You Need to Know (Updated October 2025)
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
5 min read
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