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Rewarded UA as the Only Privacy-Proof Acquisition Model
Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.
Fátima Castro Franco
3 min read
The Real Advantage of AI Targeting: Better Players, Not Just Cheaper Installs
AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.
Fátima Castro Franco
2 min read
Learning with Gamelight
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