In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.

Discover how Rewarded UA helps e-commerce brands boost retention, engagement, and LTV in 2025. Learn the key steps to build your own Rewarded UA playbook.

Rewarded User Acquisition (RUA) isn’t just for installs — it’s the foundation of lasting engagement. Discover how rewarded campaigns build long-term retention and multiply user value in 2025.

From RPGs to merge titles, Chinese mobile genres have redefined engagement and monetization. Here’s how their design and UA strategies can inspire Western studios in 2025.

Small UA team, big goals? Learn how to compete with large publishers using Rewarded UA. Discover smart targeting, automation, and engagement strategies that help you scale efficiently in 2025.

Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.

Learn how top game publishers turn installs into lasting IP growth. Discover data-driven UA strategies that build loyal player ecosystems in 2025.

Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.

Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.