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The Future of UA Platforms: The Shift to Quality Over Volume
Discover how UA platforms are evolving in 2026. Learn why the focus is shifting from volume to quality, how rewarded UA drives real growth, and what metrics now define successful user acquisition campaigns.
Fátima Castro Franco
4 min read


What Is Mobile User Acquisition in 2026? Everything You Need to Know
Discover what mobile user acquisition means in 2026. Learn how AI, data, and rewarded UA platforms like Gamelight are redefining how apps attract high-quality users, boost ROAS, and scale growth sustainably.
Fátima Castro Franco
4 min read


The 2026 Guide to Building a High-Performing UA Stack
Discover how to build a high-performing UA stack in 2026. Learn the must-have tools for attribution, automation, analytics, and rewarded user acquisition that drive efficient, scalable mobile growth.
Fátima Castro Franco
5 min read


Rewarded UA and the Gaming Customer Journey: Building Loyalty From First Click
Discover how rewarded user acquisition shapes the gaming customer journey in 2026. Learn how to build loyalty and retention from the first click through value-driven engagement and smarter UA strategy.
Fátima Castro Franco
4 min read


5 Rewarded UA Lessons From the 2025 Holiday Season
The 2025 holiday season proved one thing: rewarded UA drives better retention, lower CPIs, and stronger long-term growth. Discover five key lessons to scale smarter heading into 2026.
Fátima Castro Franco
3 min read


What the Next Generation of UA Platforms Will Look Like
Discover what the next generation of UA platforms will look like. Learn how AI, automation, and rewarded engagement are redefining user acquisition and how platforms like Gamelight are leading the change.
Fátima Castro Franco
4 min read


How to Master Mobile Game Marketing in a Post-ATT World
Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.
Fátima Castro Franco
4 min read


How to Choose the Right Mobile User Acquisition Platform for Your App
Learn how to choose the right mobile user acquisition platform for your app in 2026. Discover the must-have features, from rewarded UA and AI targeting to transparency and fraud prevention.
Fátima Castro Franco
4 min read


What Makes a Great User Acquisition Platform? 7 Features That Matter in 2026
Discover the 7 must-have features of a great user acquisition platform in 2026. Learn how rewarded UA, AI optimization, and full-funnel insights help marketers drive retention, ROAS, and scalable growth
Fátima Castro Franco
3 min read


What the Best-Performing UA Campaigns Have in Common
Discover what top-performing UA campaigns have in common. Learn how rewarded UA platforms like Gamelight drive motivated installs, retention, and ROAS through AI optimization and data-driven user engagement.
Fátima Castro Franco
4 min read


Cross-Platform Growth: How Mobile Games Are Winning With Rewarded UA
Discover how cross-platform games are driving growth through rewarded UA. Learn how Gamelight helps mobile publishers attract high-intent users, boost ROAS, and build loyalty across mobile, PC, and console.
Fátima Castro Franco
3 min read


How Smart Marketers Build User Journeys That Convert (Not Just Install)
Learn how top marketers move beyond installs by building user journeys that convert. Discover how rewarded UA platforms like Gamelight improve retention, ROAS, and LTV through motivation and smart automation.
Fátima Castro Franco
3 min read


The Evolution of App Discovery: From Ad Networks to Rewarded Platforms
Explore how app discovery evolved from traditional ad networks to rewarded platforms like Gamelight. Learn how rewarded user acquisition drives ROAS, retention, and meaningful engagement in mobile game marketing.
Fátima Castro Franco
3 min read


The Rewarded UA Loop: How to Turn Installs into Organic Growth
Discover how to turn rewarded installs into organic growth. Learn how Rewarded UA creates a self-sustaining loop of engagement, retention, and advocacy — powered by platforms like Gamelight.
Fátima Castro Franco
3 min read


How to Measure ROAS in Rewarded UA Campaigns (With Real Examples)
Learn how to measure ROAS in Rewarded UA campaigns with real examples. Discover the right KPIs, revenue sources, and metrics to track long-term profitability — plus how Gamelight’s AI-powered platform simplifies it all.
Fátima Castro Franco
4 min read


5 Signs Your UA Campaigns Are Targeting the Wrong Users
Are your UA campaigns attracting the wrong audience? Learn 5 key signs your targeting is off — from poor retention to low ROAS — and how Rewarded UA platforms like Gamelight help you reach high-quality users who convert and stay.
Fátima Castro Franco
3 min read


Rewarded UA Glossary: 25 Terms Every Marketer Should Know (2026 Edition)
Master the language of Rewarded UA with this 2026 glossary of 25 key terms — from CPI and LTV to offerwalls and AI targeting. Learn how to drive smarter, scalable user acquisition with Gamelight.
Fátima Castro Franco
3 min read


Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read


Top 5 Rewarded UA Platforms to Watch in 2026
Rewarded User Acquisition (Rewarded UA) has officially gone mainstream. Once a niche tactic for gaming apps, it’s now driving performance across every category — from fintech and fitness to streaming and lifestyle. As acquisition costs rise and users expect more value for their time, Rewarded UA has become the smartest, most sustainable way to acquire high-quality users. Here are the top Rewarded UA platforms to watch in 2026 , and why they’re setting new benchmarks for growt
Fátima Castro Franco
4 min read


Rewarded UA Is Redefining Financial App Growth in 2025
Fintech growth is evolving fast. Learn how Rewarded UA is redefining acquisition by focusing on trust, verified actions, and retention — not empty installs. Discover why leading finance apps are adopting Rewarded UA in 2025.
Fátima Castro Franco
4 min read
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