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The Gaming Customer Journey in 2025: How Rewards, Communities, and Progression Shape Player Loyalty
The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.
Fátima Castro Franco
3 min read


Why Creative Intelligence Is the New Battleground for Game Advertising Networks
Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.
Fátima Castro Franco
3 min read


The Hidden Differentiator in Mobile Game UA Platforms: Reward Algorithms
Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.
Fátima Castro Franco
3 min read


Playable Ads: Turning Mobile Game Marketing into Instant Demos
Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.
Fátima Castro Franco
3 min read


How AI Targeting Is Rewriting the Rules of Mobile User Acquisition
AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.
Fátima Castro Franco
3 min read


From Day 0 to D30: Crafting User Acquisition Strategies That Turn Installs Into Loyal Players
Discover how to design mobile game user acquisition strategies that go beyond installs. From Day 0 to D30, learn how to turn new players into loyal, long-term users.
Fátima Castro Franco
3 min read


Data Fatigue in Mobile Marketing: How to Focus on Metrics That Actually Matter
Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.
Fátima Castro Franco
2 min read


Mobile Game Marketing in 2025: Strategies That Actually Drive Growth
Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.
Fátima Castro Franco
2 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Mobile User Acquisition Platforms: The Engine Behind Scalable App Growth in 2025
Discover how mobile user acquisition platforms in 2025 help apps scale with AI targeting, rewarded UA, and data-driven growth strategies that boost retention and ROAS
Fátima Castro Franco
3 min read


Choosing the Right Rewarded UA Platform for Mobile App User Acquisition in 2025
Learn how top rewarded UA platforms are transforming mobile app user acquisition by driving quality installs, engagement, and sustainable growth
Fátima Castro Franco
2 min read


Rewarded UA for Niche Mobile Games: Unlocking High-Intent Installs Without Inflating CPI
Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.
Fátima Castro Franco
3 min read


The Rise of Subscription Models in Mobile Gaming
Explore how subscription models are reshaping mobile gaming, offering players value and developers sustainable revenue streams in 2025.
Nazife Ünal
3 min read


Rewarded Marketing Expands Opportunities for Digital Growth
Rewarded marketing evolves as a key strategy to build customer relationships through value-driven incentives, transforming digital campaigns
Nazife Ünal
2 min read


Mobile Game Marketing Strategies to Boost User Engagement
Top mobile game marketing strategies to increase user engagement, including user retargeting, app discovery, and data-driven advertising.
Nazife Ünal
4 min read


What is a DSP? An Introduction to Demand-Side Platforms
Discover what a DSP is and how it revolutionizes digital advertising through automation, targeting, and real-time bidding.
Nazife Ünal
3 min read


The Relentless Rise of RPGs in Mobile Gaming
Learn how RPGs dominate mobile gaming through storytelling, technology, and engaging monetization.
Nazife Ünal
3 min read


The Benefits of Using AI-Powered Engines in Personalization of App Recommendations
Explore how AI-powered personalization boosts app engagement, user satisfaction, and conversions through tailored recommendations.
Nazife Ünal
3 min read


Top 5 Rewarded User Acquisition Platforms to Watch in 2024
The best rewarded user acquisition channels to drive app growth and retention. Explore which channels stand out and their unique benefits
Nazife Ünal
3 min read


Best 5 User Acquisition Channels for Mobile Games
The top five user acquisition channels to help mobile games grow and thrive in a competitive landscape.
Nazife Ünal
3 min read
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