ssp | Gamelight

4 min

Understanding SSPs: Key Features and Functionalities

Explore the key features and functionalities of SSPs that enhance ad revenue and inventory management for publishers.

3 min

The Role of Affiliate Networks in Digital Marketing

Explore the crucial role of affiliate networks in digital marketing, connecting advertisers with affiliates for performance-based success.

3 min

The Advantages of Using RTB in Digital Advertising

Explore the benefits of Real-Time Bidding (RTB) in digital advertising, including efficiency, targeting, and ROI.

4 min

How DSPs are Changing the Game for Advertisers

Explore how DSPs are transforming digital advertising with automation, real-time bidding, and precision targeting.

3 min

What is RTB? An Essential Guide to Real-Time Bidding

In the realm of digital advertising, Real-Time Bidding (RTB) has emerged as a revolutionary technology. RTB enables the automated buying...

3 min

What is an SSP? A Beginner’s Guide to Supply-Side Platforms

Learn about SSPs and how they help publishers maximize ad revenue through efficient inventory management and real-time auctions.

3 min

What is a DSP? An Introduction to Demand-Side Platforms

Discover what a DSP is and how it revolutionizes digital advertising through automation, targeting, and real-time bidding.

3 min

What is an Affiliate Network? A Comprehensive Guide

Learn what affiliate networks are and how they connect advertisers with affiliates for successful marketing campaigns.