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Rewarded UA as the Only Privacy-Proof Acquisition Model
Rewarded UA is the only privacy-proof model in 2025. Built on opt-in choice, it scales installs and retention without IDs, making it resilient post-ATT.
Fátima Castro Franco
3 min read
When Mobile User Acquisition Platforms Become Retention Engines
Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS
Fátima Castro Franco
3 min read
The Real Advantage of AI Targeting: Better Players, Not Just Cheaper Installs
AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.
Fátima Castro Franco
2 min read
Effective Retargeting Techniques for Boosting App Engagement
Re-engage lapsed users with personalized retargeting, using targeted messages, emails, and incentives to boost app engagement.
Nazife Ünal
4 min read
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