Case Study Ovivo Games

Ovivo Games partnered with Gamelight to accelerate growth across its puzzle game portfolio through rewarded user acquisition.

Among the highlights of this collaboration are Ball Sort Master and Block Blitz, two puzzle titles designed around accessible gameplay, long-term progression, and highly engaging level-based experiences.

By combining event-driven optimization with continuous campaign refinement, the partnership successfully drove strong user quality and profitable growth across key Western markets.

CAMPAIGN DETAILS

Titles promoted: 5
Monetization: Hybrid (Ads + IAP)
Genre: Puzzle
Platforms: iOS & Android
Markets: US, DE, UK
Goals: D30 ROAS: 100%, D60 ROAS: 200%

Block Puzzle

Block Blitz

Blast It!

Ball Sorting

Master

Coffee Pack

Ball Sort Master and Block Blitz are puzzle games designed around engaging progression systems and level-based gameplay.

The campaigns focused on achieving ambitious D30 ROAS and D60 ROAS results, while driving long-term profitability through rewarded user acquisition.

By leveraging granular in-game event tracking and Gamelight's dynamic reward optimization, both campaigns successfully reached their ROAS targets and achieved full profitability across the US, Germany, and the UK.

OVERVIEW & RESULTS

D30 ROAS TARGET:

D60 ROAS TARGET:

Full Profitability:

100% — achieved

200% — achieved

Reached

KEY SUCCESS FACTORS

Granular Event-Based Optimization

Both campaigns were built around extensive in-game event tracking, giving Gamelight rich optimization signals throughout the user journey.

Ball Sort Master: 39 unique in-game events and 3 recurring events used to build a dynamic personalized reward structure.

Block Blitz: 43 unique in-game events and 3 recurring events that enabled continuous optimization based on player progression.

Dynamic Reward Optimization

Recurring in-game events enabled Gamelight’s algorithm to create personalized reward structures based on player engagement and progression.
By adapting rewards around meaningful gameplay actions, campaigns were optimized to attract users with stronger engagement potential and support long-term profitability.

Portfolio-Driven Growth

The partnership between Ovivo Games and Gamelight has expanded across five titles, supporting growth across both iOS and Android platforms.
By applying learnings across multiple games, the collaboration enabled continuous optimization and scalable rewarded UA strategies for Ovivo’s puzzle portfolio.

Collaborative Execution

Close communication between Ovivo Games and Gamelight supported efficient campaign management, fast iteration, and alignment around ROAS and profitability goals.

INDUSTRY RECOGNITION

Gamelight’s expertise in rewarded user acquisition continues to be recognized by leading industry benchmarks.

The Singular ROI Index has recognized Gamelight among the top ROI-driving UA partners globally, highlighting its ability to deliver efficient user acquisition performance across multiple categories.

The AppsFlyer Performance Index has also ranked Gamelight as the #1 rewarded UA source worldwide, as well as one of the top-performing UA channels across multiple gaming categories and regions.

CONCLUSION

The partnership between Ovivo Games and Gamelight demonstrates how rewarded user acquisition, combined with deep event integration and dynamic reward optimization, can drive profitable growth for puzzle games.

Through detailed in-game tracking, personalized reward structures, and close collaboration, the campaigns for Ball Sort Master and Block Blitz achieved their ROAS targets and established a scalable foundation for continued growth across Ovivo Games’ portfolio.