top of page
OVERVIEW
Gamelight has joined forces with GOAT Games to promote their hit title, Bloodline: Heroes of Lithas. The publisher wanted to promote their RPG/Strategy title, in the US and UK on Gamelight’s game recommendation platform. The partnership utilized Gamelight's AI Platform to reach and exceed both short-term and long-term ROAS objectives:
ABOUT GAMELIGHT
Gamelight is the largest rewarded mobile marketing platform. Our award-winning AI Algorithm analyzes user behaviour, playing patterns and demographic data to identify games that align with each user's specific interests and gaming history. Utilizing advanced machine learning algorithms we are able to optimize partner campaigns and exceed both short-term and long-term ROAS targets.
At the core of Gamelight's AI Algorithm lies the analysis of extensive datasets, users' app usage data, demographic data and behavioural patterns. This profound analysis drives unparalleled engagement and monetization for our esteemed gaming partners.
ABOUT GOAT GAMES
GOAT Games, founded in 2019, is a mobile game development and publishing company located in Guangzhou, China. Their first release “War and Magic” won the love of millions of players and has repeatedly been ranked at the top of the Google bestseller list of many countries.
Bloodline: Heroes of Lithas
A fantasy empire game with a twist, creating new bloodlines and combinations by marrying Champions. Its story follows a mysterious enemy corrupting the world, and the heroes that will fight across a world of magic and fantasy to defeat them.
EXECUTION
To achieve the partner’s goals, we utilized our ROAS algorithm combined with open targeting, which gave us an opportunity to feed the algorithm with extensive data. Open targeting allowed us to reach new, untapped audiences, and our cutting-edge algorithm ensured we reached users who are more likely to convert. The algorithm operates with the objective of achieving the highest level of performance by optimizing metrics such as ROAS, ARPU, Engagement Rate, and Retention Rate for the titles being promoted.
We’re used to running UA campaigns that would take X weeks or even months to learn, and burn money. With the smart algorithms which Gamelight provides we could get results from the day 1. While simple dashboard helps to save us a lot of time on managing campaigns and scale in no time.
RESULTS
During the campaign execution in June 2023, we not only reached GOAT Games’ ROAS goals, but exceeded them significantly by landing at:
Using our advanced AI algorithm combined with open targeting, we've exceeded D30 ROAS goal by 162%.
Additionally, we've managed to achieve an impressive 410% D30 ARPU boost in comparison to what our partner usually achieves through other advertising platforms.
In conclusion, the strategic partnership between Gamelight and GOAT Games to promote Bloodline: Heroes of Lithas has proven to be a resounding success. Through the integration of Gamelight's AI Platform, the campaign achieved impressive ROAS milestones and effectively reached and engaged with the target audience.
GET IN TOUCH
Explore the Gamelight dashboard and its unique features HERE.
To talk to one of Gamelight’s mobile game marketing experts, get in touch via partners@gamelight.io
bottom of page