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Gamelight delivers impressive 213% of ROAS D7 to D30 growth in Japan and 143% in the UK for JOYCITY
Gamelight promoted the strategy game “Gunship Battle” published by JOYCITY in Japan and the UK on Gamelight’s game recommendation platform and was aimed to reach and exceed both short-term and long-term ROAS objectives:
ROAS D30 Goals:
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Gamelight is the largest rewarded mobile marketing platform globally. Our award-winning AI Algorithm analyzes user behaviour, playing patterns and demographic data to maximize partners ROAS, ARPU and Retention Rate.
JOYCITY is a Korean mobile games publisher whose mission is to bring joy to people worldwide with their games. JOYCITY is constantly changing and growing, focusing on “fun” and “pleasure”, which are the company’s core values. JOYCITY is continuously developing and researching new technologies based on production and development optimization and operation and service advancement.
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Gunship Battle: Total Warfare is a strategy game that challenges you to plow through different seas in order to find and attack enemy ships and planes. If you want to experience intense battles in the open sea, this game will provide you with high dosages of thrill and action. One of the most surprising aspects of Gunship Battle: Total Warfare is its super-detailed 3D visuals.
About Gunship Battle
During the execution of this campaign, we implemented a strategy that involved the integration of our AI algorithm with open targeting. This unique combination empowered us to input vast amounts of data into the algorithm, enabling access to new audiences. Our algorithm ensured that we reached users who were more likely to convert. The algorithm is designed to attain optimal performance, focusing on metrics like ROAS, ARPU, Engagement Rate, and Retention Rate specific to the promoted titles.
During the campaign execution, we exceeded ROAS D30 in Japan and in the UK significantly by landing at increase of:
roas d30 results:
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Using our advanced AI algorithm combined with open targeting, we've exceeded D30 ROAS goal by 48% in Japan and by 35.78% in the UK. 
Additionally, we've managed to achieve an impressive ROAS D7 to D30 growth in Japan in the UK, landing at:
roas d7-d30 growth:
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In conclusion, Gamelight sucessfully promoted JOYCITY title “Gunship Battle” and has delivered exceptional 213% of D7 to D30 growth in Japan and 143% D7 to D30 growth in the UK.

With the help of Gamelight’s AI algorithm, the campaign not only reached significant ROAS milestones, but also effectively engaged with the target audience.
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