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 SuperPlay's 
 $500.000 daily 
spend on Gamelight 

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Domino Dreams

Users Analyzed

2 Million

Geos

US, DE, UK, FR, JP, KR 
CA, AU, IT, ES, NL

Daily Spend

$500,000

Platforms

iOS, Android

Overview

Gamelight and SuperPlay have teamed up to promote their hit titles Dice Dreams and Domino Dreams. 



During collaboration since 2022, SuperPlay and Gamelight have partnered on multiple fronts to grow their user base, surpassing

half a million $ daily spend.


 


For this case-study we analyzed the following data:

Titles

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Dice Dreams

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Case Study

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Impact 

D30 ARPU

Gamelight showed a 38% higher D30 ARPU than all other media sources


Superplay has reached a 100%+ ROAS profitability on fully matured cohorts

Scaling Gamelight increased the total average ARPU on app stores by 15% across the whole game

Achieved Results

Scaling Gamelight resulted in direct impact in revenues and ARPU that Dice Dreams generates. This has increased the average ARPU of Dice Dreams on Google Play and Apple App Store by 15% and furthermore positively impacted the store rankings, resulting in an organic uplift.

The cooperation enables both sides to reach new heights.

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+38% D30 ARPU

→ 38% higher D30 ARPU than all other channels

+15% APP ARPU

→ 15% Increase on app store ARPU due to scaling Gamelight

ROAS Growth Rates D7-D180

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D30: +212%

D90: +387%

D180: +508%

  • Gamelight accurately predicted the users with the highest potential LTV for Dice Dreams
     

  • Scaling Gamelight resulted in Dice Dreams improving their store rankings by 48 positions, Free Games (US) store charts

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  • We observed impressive long-term retention and ROAS growth​

SuperPlay achieved 100%+ ROAS profitability on fully matured cohorts.

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Gamelight has truly elevated the game in rewarded media buying.
We've fully embraced its’ AI algorithm, supplying it with lots of data and allowing them the freedom to optimize. This approach has enabled us to significantly scale our activities with high quality users.

Eyal Elad
UA & RT Lead
SuperPlay

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we reached it thanks to:

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  1. Gamelight’s self-published apps use the Singular Fraud Prevention Suite and block any user that looks suspicious.
     

  2. Every user will have to pass Gamelight’s Fraud Prevention Solution before being served game recommendations.
     

  3. SuperPlay uses AppsFlyer’s Protect360 solution as a first instance to analyze all clicks and installs.
     

  4. For further validation, Scalarr is used to validate that all requirements are met.

Protect 360

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*Source: AppsFlyer Protect360, Dice Dreams, 01.12.2023 - 15.01.2024

Fraud prevention

To deliver high quality users, Gamelight uses a 4-layered solution.
Gamelight has an extreme low fraud suspicion rate on MMPs, landing
as low as <0.5% across all fraud categories.

The general fraud prevention stack consists of the following layers:

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We deeply value Gamelight as one of our key strategic partners. They play a pivotal role in our growth, covering a substantial portion of our UA spend and actively contributing to the success of our apps.

Noga Laron
CMO, SuperPlay

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Domino Dreams

Special Events

Beyond usual UA efforts, SuperPlay and Gamelight have teamed up to host various events throughout the year, coinciding with different festive seasons. By syncing Dice Dream's in-game events with special rewards on Gamelight's apps, we've taken our collaboration to a whole new level:

Halloween Special

X-Mas Boost

Valentine's Day Special

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REVENUE BOOST:

+32%

USER ACTIVATION:

+24%

During the execution of the events Superplay achieved an impressive +32% boost in revenues on Gamelight.


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Bonus: Domino Dreams

We believe that Domino Dreams deserves its’ own special section in this cooperation. Domino Dreams is SuperPlay's latest release and shares the same universe as Dice Dreams. Gamelight has scaled to be one of the most significant partners for promoting Domino Dreams.
Gamelight generates more installs for Domino Dreams, than all other rewarded media sources combined.

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Direct positive impact on store rankings and organic uplift

99.58% Free of Fraud, based on AF Protect360

Delivers more installs than all rewarded media sources combined

Get in touch

Explore the Gamelight dashboard and its unique features HERE.



To talk to one of Gamelight’s mobile game marketing experts, get in touch via partners@gamelight.io

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Endless event postback window

38 various in-game events shared

Dynamic events fired at each level pass

AI Targeting for optimization

High budget caps to scale

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