Could Playtika be a target for a buyout?
Playtika, an Israeli publisher, has reportedly attracted renewed attention from potential buyers following a period of regrouping and recovery. Anonymous sources have indicated that a potential buyout of the company has gained momentum, although no concrete agreement has been reached with potential buyers.
Despite a significant game catalog and prior success, Playtika experienced a challenging 2022 and decided to cease development of new titles in 2023 to focus on their existing games. In February, the company announced that it was exploring strategic alternatives, including a potential sale of the company or other transactions, to maximize value for its stockholders.
Playtika has been through changes and challenges recently, including the exploration of growth options such as a proposed acquisition of Angry Birds developers Rovio. The company is now seeking a successful resolution for its current shareholders, whether through further acquisitions or an outright buyout.
In 2023, Playtika has made notable strides, including a new advertising campaign for their game Best Fiends, which takes aim at popular match-3 title Candy Crush. However, these moves have also been accompanied by layoffs and the closure of the original developer of Best Fiends, Seriously.
Source: By Iwan Morris, Staff Writer at Pocket Gamer