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Former president Jurgen Post is returning to Sega Europe in the midst of leadership changes

Sega Europe witnesses the return of its former president, Jurgen Post, marking a significant development in the midst of major leadership changes. Post, who previously held the role until his departure in 2017, is rejoining as COO of West Studios and regional managing director.

The leadership shuffle at Sega Europe also involves the departure of President and COO Gary Dale and Chief Studio Officer Tim Heaton. Dale, known for his roles across the entertainment sector with companies like Capcom, Take-Two Interactive, Aardman Animation, and The Walt Disney Company, is stepping down. Similarly, Heaton, who has been with Sega for over a decade, starting as Creative Assembly studio director in 2009, is also bidding farewell. Before his tenure at Sega, Heaton served as a senior development director at EA.

Jurgen Post's return follows his tenure as president of international partnerships for Europe at Tencent until 2020, after which he assumed the CEO role at Tencent-owned Miniclip. Post's recent industry engagements include a non-executive director position at Hiro Metaverse Acquisitions and chairman of the board at Frameplay.

Sega expressed gratitude to Dale and Heaton for their significant contributions to the company. Notable among Sega's recent transformations is the acquisition of Rovio, the creator of Angry Birds, for $775 million in 2023. This strategic move introduces a new subsidiary to Sega and sets the stage for collaborations like the anticipated "Rovio x Sega" mobile game and the concept of "Segaverse," discussed during RovioCon 23 in Helsinki.

As Sega adapts to this evolving landscape, Jurgen Post's return brings a wealth of experience, signaling potential shifts and strategies for the company's future endeavors.

Source: adapted from an article by Aaron Astle, News Editor for

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