Gamelight - Platinum winner at dotComm awards
The dotCOMM Awards is a renowned international competition that honors outstanding achievements in web creativity and digital communication 💫
Gamelight won 3 three prestigious Platinum dotComm Awards 2023 in the following categories:
😎 Best AI Tool
😎 Best Digital Advertising Campaign
😎 Best Data Gathering and Implementation
Gamelight is an AI-Backed mobile marketing platform. It is the 1st mobile marketing platform that solely relies on AI Algorithms and Mechanics to optimise marketing campaigns. Gamelight's algorithm analyses vast amounts of data, including users' app usage data, demographic data and behavioural patterns to drive high engagement and monetization to partner games. The algorithm is able to self-adapt and optimizes marketing campaigns without any human intervention, redefining the way mobile marketing campaigns are handled. Within a year Gamelight became one of the largest mobile marketing platforms and is utilized by the majority of the largest game publishers globally.
About the project:
Gamelight partnered with one of the largest RPG mobile game publishers globally, with multiple titles in the Top 100 Grossing charts in the US. The publisher allocated a $3M budget and wanted to scale one of their titles in the US on Gamelight’s game recommendation platform, receive 150.000 installs within a month and reach ROAS Day 7 of 12% and almost double it by Day 30 up to 23%.
To achieve the partner’s goals, Gamelight utilized their AI algorithm to create user profiles to identify intersections between highly engaged users of the game and potential new users whom they can introduce to the game. They predicted that audiences with significant overlap will exhibit positive behavior within the game, leading to sustained engagement. Their exclusive access to the valuable data sets allowed them to enhance the AI Algorithm through machine learning techniques.
Thanks to Gamelight's advanced AI algorithm, they have not only exceeded the partner's ROAS targets, but also delivered substantial volumes of new users to the promoted title.
They delivered 150.000 installs during March 2023 in the US reaching partner's advertising budget for the campaign. Gamelight not only met partner's ROAS goals, but exceeded them significantly by landing at ROAS Day 7 of 15.5% and ROAS Day 30 of 28.7%. Furthermore, they achieved a remarkable 410% increase in ARPU and 490% increase in ARPPU compared to what the partner typically achieves on their game through other channels.
Furthermore, this enabled the game publisher to maximize their returns from the limited user base, considering the market saturation that occurs with their well-known titles. By leveraging Gamelight's loyalty platform solution, they are able to generate 4-5 times higher revenues from the same user base size, unlocking significant potential for their game.
You can read more abput the project and case study here: https://lnkd.in/esg9AZcW