In the rapidly expanding realm of mobile gaming, capturing users' attention poses an ongoing challenge. Recognizing the formidable landscape in mobile app marketing over the past three years, AppsFlyer aims to assist by spotlighting optimal platforms for partnerships. Drawing insights from the analysis of 11.5 billion installs, the Index underscores Gamelight's substantial influence in the mobile games marketing sector.

Established in 2022, the AI-driven platform Gamelight has swiftly gained prominence. Within the AF Index, the platform secures an impressive 3rd position, trailing only behind industry giants Google and Meta in specific categories. This remarkable performance positions Gamelight as a leader, surpassing industry heavyweights like AppLovin, ironSource, Unity, and TikTok.

“We have grown massively in the last months, which is not even reflected on the Index yet. Our current scale and quality are huge."- Günay Aliyeva, Co-founder of Gamelight, express.

At the core of Gamelight's success lies its groundbreaking AI algorithm, a pivotal force in mobile game marketing. This algorithm meticulously analyzes user behavior and demographic data, identifying those most likely to engage with Gamelight’s partners’ games. Leveraging advanced machine learning algorithms, Gamelight optimizes partner campaigns, consistently exceeding Return on Ad Spend (ROAS) targets.

To enhance understanding, Gamelight integrates demographic data, including age, gender, and location, into its analysis. This comprehensive grasp of gaming preferences enables the platform to craft personalized user profiles. Moreover, the platform excels at discerning behavioral patterns among players, providing invaluable insights to enhance user engagement and retention.

The future of Gamelight appears promising, with its platform having received acclaim, including the "Best AI Tool" at the prestigious dottCom awards and two Platinum dotComm awards for exceptional Data Gathering and Implementation Campaign, as well as an outstanding Digital Advertising Campaign. The recent victory at the Digiday Technology Award in the competitive category of Best Mobile Marketing Platform solidifies Gamelight's standing in the mobile marketing landscape.

The Co-Founder Florian Elmies adds: The upcoming projects that we are working on will revolutionize mobile advertising as a whole – making it more fun for users & more lucrative for advertisers. I am talking about completely new things that have not been seen before.

Gamelight's high rankings in AppsFlyer's 16th Performance Index firmly establish the company as a formidable presence in mobile app marketing, projecting a promising future as the preferred choice for global mobile game publishers seeking top-tier user acquisition services.

Source: adapted from an article by Mobidictum.