Gamelight is making waves, poised to achieve a staggering $1 billion in annual revenue in 2024, a remarkable feat just one year after its launch. At the core of Gamelight’s success lies its groundbreaking AI algorithm, which is redefining the landscape of mobile marketing campaigns.

Co-founder Günay Aliyeva sheds light on the pivotal factor behind Gamelight’s rapid success: “We built a hyper-effective AI algorithm that reaches partner goals without any human intervention, skipping months of manual optimizations. This helps game publishers achieve x4-5 times higher ARPU and scale massively within the shortest time.”

The platform strategically utilizes data points for actionable insights, focusing on key objectives:

• Leveraging machine learning for precise AI targeting

• Enhancing user engagement and retention

• Driving high long-term Return on Ad Spend (ROAS) and Average Revenue Per User (ARPU)

Gamelight’s approach has resonated globally, utilizing its extensive user base across ten self-published game recommendation platforms. Within its inaugural year, Gamelight secured its position as one of the largest game recommendation platforms in North America, Europe, Australia, Japan, and South Korea.

The platform proudly boasts several noteworthy milestones:

• Covering an impressive 12% of ad spend for all Match-3 games globally, as per the Singular market overview

• Ranking among the top three advertising sources on the AppsFlyers Index across multiple game verticals and regions

• Earning prestigious titles such as “Best AI Tool” and “Best Mobile Marketing Platform” from various organizations

Co-founder Florian Elmies offers a glimpse into the future, stating, “The upcoming projects that we are working on will revolutionize mobile advertising as a whole, making it more fun for users and more lucrative for advertisers. I am talking about completely new things that have not been seen before. More on that in the upcoming months!”

In summary, Gamelight’s meteoric rise to a projected $1 billion in revenues for 2024 is a testament to its cutting-edge AI algorithm. The platform has swiftly left an indelible mark on the mobile marketing landscape, providing game developers with a unique strategy to engage users and drive revenue growth. As 2024 unfolds, Gamelight remains committed to exceeding industry standards and reshaping conventional norms in mobile marketing.

Source: adapted from an article by Business of Apps.