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Half of female gamers are paying players, making up 72% of women actively gaming

The landscape of gaming has evolved significantly, with women now comprising a substantial portion of gamers. This shift towards a more balanced gender ratio underscores the importance for game developers to grasp the preferences and experiences that women seek in their gaming experiences, as well as their behaviors as players. Understanding these aspects not only enriches the gaming environment with diversity but also holds potential for tapping into a broader audience.

Newzoo's Global Gamer Study sheds light on key insights and data regarding women gamers, offering valuable insights into their gaming habits and preferences. Let's delve deeper into some of the findings:

  • Among the total online population surveyed, a noteworthy 72% of women engage in playing video games.

  • Out of those who identify as gamers, 45% are women, demonstrating a more balanced gender distribution.

  • Half of women players are active paying participants in the gaming ecosystem.

  • When asked if they consider themselves gamers, 36% of women respondents agreed, while 31% acknowledged being referred to as gamers by others.

  • Both men and women players emphasize the importance of diversity in games, with 65% of men and 62% of women expressing this sentiment.

  • Mobile platforms are particularly popular among female gamers, with 44% exclusively playing on mobile devices.

These findings suggest that nearly half of the surveyed gamers are women, indicating a substantial presence in the gaming community. While some may categorize themselves as casual players, given their preference for mobile gaming, further data reveals that a significant portion of female gamers also identify as 'core gamers' across console and PC platforms.

The emphasis on inclusivity and diversity in gaming resonates strongly with both male and female players. Representation in games is increasingly vital, allowing every type of player to find characters or narratives they can relate to, fostering a more inclusive gaming culture.

Beyond fostering a positive gaming culture, prioritizing diversity also makes sound business sense. Players who feel a connection to a game are more likely to remain engaged over the long term, underscoring the importance of catering to diverse audiences.

In conclusion, the growing presence of women in gaming reflects positive growth for the industry. By embracing inclusivity and diversity, developers not only enhance the gaming experience but also position themselves to thrive in an increasingly diverse and dynamic gaming landscape.

Source: adapted from an article by Paige Cook, Deputy Editor for

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