Insights into Playtime from the 2023 Gamelight Mobile Gaming Index
The Gamelight Mobile Gaming Index offers a thorough examination of playtime behaviors, measured in minutes, among engaged users across various gaming verticals, providing exclusive insights into the dynamic landscape of mobile gaming in 2023.
The analysis delves into the top 10 mobile games with the highest playtime across Google Play and the App Store, drawing data from users in the United States, United Kingdom, Germany, France, Japan, and South Korea. Additionally, it sheds light on the average playtime across four gaming categories—Casual, Mid-Core, Social Casino, and Action games—offering a comprehensive view of the most popular titles, genres, and platforms in different regions.
Most Played Mobile Games in 2023:
Candy Crush Saga maintains a strong presence in the top 10 mobile game rankings for every country analyzed, showcasing its enduring popularity since its launch in 2012. MONOPOLY GO! emerges as a newcomer, ranking as the most played game in the United States and Europe. Other notable titles include Royal Match, Dice Dreams™, Clash Royale, Clash of Clans, and Genshin Impact, each making multiple appearances across different rankings.
Most Prominent Genres:
The Casual genre emerges as the most popular across all countries, with titles like Candy Crush Saga, Royal Match, and Coin Master leading the charts. The Mid-Core genre also sees frequent appearances, particularly among iOS users in France and the United States. Social Casino games maintain a steady presence as the genre with the second-highest playtime, with titles like Zynga Poker, Huuuge Casino Slots Vegas 777, and Slotomania™ making multiple top 10 rankings.
Insights by Country:
Each country exhibits unique gaming trends. The United States mirrors global trends, with casual games as the most played genre and iOS users registering the highest overall playtime. Japan demonstrates a preference for locally adapted or exclusive titles, such as Monster Hunter Now and Monster Strike. The United Kingdom shows interest in anime-styled RPG games like Genshin Impact and Dragon Ball Legends, while South Korea balances global and local titles like MapleStory M and Lineage M. France boasts a diverse blend of genres, with various types of games finding success in the market. Germany exhibits the largest gap in playtime between iOS and Android users, aligning with the global trend of higher playtime among iOS users.
Overall, the Gamelight Mobile Gaming Index provides valuable insights into the evolving landscape of mobile gaming, highlighting both global trends and country-specific preferences.
Source: adapted from an article by Mobidictum.