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Magic Tavern and Aptoide unveil a new strategic partnership

In a significant collaboration, highly successful mobile game developer and publisher Magic Tavern has partnered with Aptoide, a leading alternative app store, to integrate Magic Tavern’s games with Aptoide’s distribution platform, Catappult. This strategic alliance grants Magic Tavern access to Aptoide’s expansive global user base, exceeding 150 million monthly active users, leveraging Catappult’s extensive global network of app stores and providing a range of services for developers to expand their presence worldwide.

Expressing enthusiasm for the partnership, Paulo Trezentos, CEO of Aptoide, highlighted Magic Tavern's stature as a premier mobile game developer and publisher, anticipating mutual benefits for both companies and users. The collaboration aims to offer Magic Tavern access to Aptoide's worldwide audience, while Aptoide users will gain exposure to the compelling games developed by Magic Tavern.

This collaboration signifies a strategic alignment focused on creating enhanced value for both Magic Tavern and Aptoide, ultimately enriching the experience for mobile gamers globally. With a strong emphasis on secure, efficient international distribution, the partnership is poised to expedite the process of reaching a broader audience, marking positive developments for players and the mobile gaming industry.

Aptoide, available on various platforms including Android, Web, TV, automotive, and iPhone, boasts an impressive user base of over 430 million, with 10 billion downloads and a diverse library of 1 million apps. Furthermore, Aptoide extends opportunities for OEMs and telecoms to establish their app stores through an API or co-brand solution, further diversifying its market presence.

Source: adapted from an article by Baran Köse, Author for Mobidictum.

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