MyGamez secured a €1.5 million investment
Finnish/Chinese mobile game publisher and service provider MyGamez has successfully secured €1.5 million ($1.6 million) in a funding round featuring prominent industry figures. Backers include Supercell co-founder Mikko Kodisoja, Small Giant Games co-founder Timo Soininen, Reworks co-founder Ilkka Teppo, and former Riot China head of operations Daniel Wang.
Originally established to facilitate Western developers' entry into the Chinese games market, MyGamez adapted its focus to co-publishing services in response to regulatory changes in China's gaming industry. The funding round signifies an endorsement of MyGamez's new approach, with investors recognizing the company's pivotal role in navigating the intricate landscape of China's gaming sector.
As a key player in the Finnish/Chinese game industry operating in two major mobile gaming regions, MyGamez's co-publishing services primarily target China's games market, providing a transparent and streamlined platform for global publishers.
Timo Soininen, who played a crucial role in the deal between Small Giant Games and MyGamez before his departure following Zynga's acquisition, expressed confidence in MyGamez's unique platform. Soininen stated, "MyGamez has developed a completely new, fully transparent, and hassle-free way for leading global publishers to access the world’s largest gaming market."
With Soininen's investment, he joins MyGamez's board, contributing his expertise to the company's strategic direction. MyGamez's co-founder and CEO Mikael Leinonen expressed gratitude for the support, noting, "After several rocky years, the China game industry regulatory environment has stabilized, and the market is growing again."
MyGamez boasts an impressive client roster, including Playrix, Small Giant Games, Gram Games, Fingersoft, and Nexters. The company envisions positive growth prospects with upcoming launches like "Empires & Puzzles." The funding round solidifies MyGamez's position as a valuable platform for global players seeking growth opportunities in China's thriving gaming market.
Source: adapted from an article by Baytan Uğur Yem, Writer for Mobidictum.