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Skill-based game developer Bring It On raises $4 million in seed funding

Acies Investments has led a seed funding round that raised $4 million for Israel-based developer Bring It On. Other participants in the funding round included My.Games Venture Capital, Kona Venture Partners, Lalotte Ventures, Overwolf, and several notable angel investors. The company intends to utilize the funds to further develop its flagship title, Road Trip Bingo, a game where players compete for cash prizes. Since its launch in September 2022, Road Trip Bingo has amassed an impressive player base of over 150,000 users. Additionally, Bring It On plans to expand its presence in the rapidly growing skill games market.

Bring It On's CEO, Leonard Frankel, expressed his excitement about the potential of the skill games market, emphasizing the company's aim to provide players with deep and meaningful entertainment experiences, even when real money is involved. Despite facing challenges in the mobile games industry due to Apple's privacy policy changes, Bring It On thrived, thanks in part to the expertise and connections of its founders, who have previous experience at companies like Plarium, Diwip, and Jelly Button.

Venturebeat highlighted that skill games have managed to attract high-value players willing to spend money on games, making it a promising genre with significant growth potential. Bring It On's unique and innovative approach to skill games, exemplified in Road Trip Bingo, caught the attention of investors like Acies Investments.

The Israeli games market has been flourishing, with its value currently estimated at $9 billion, making it an attractive landscape for game developers like Bring It On. With the recent funding, the company is poised for further expansion and success in the mobile gaming industry.

Source: Lewis Rees, Staff Writer at PocketGamer

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