The text-based social networking app, a creation of Meta, has been making significant strides in the ever-changing landscape of digital communication, especially following Elon Musk's acquisition of Twitter in 2022, which is now rebranded as X. Threads competes with various startups and open-source projects like Bluesky, Mastodon, Nostr, Post, and others.

Mark Zuckerberg, CEO of Meta, acknowledged Threads' steady growth, highlighting the app's substantial user engagement, surpassing its initial launch peak. Despite facing challenges before Meta was fully prepared, Threads has managed to attract more users today than during its initial peak, indicating promising prospects for the app's success.

In the last quarter, Zuckerberg expressed optimism about Threads, foreseeing its potential to reach 1 billion users within a few years. At that time, the app already boasted over 100 million monthly active users. Meta's broader app ecosystem, including Facebook, Instagram, Messenger, and WhatsApp, witnessed substantial usage, with 3.19 billion people engaging daily and 3.98 billion monthly active users in the fourth quarter.

Leveraging Instagram's friend graph, Threads made a record-breaking debut, attracting 100 million registered users within its first five days last July. Though interest waned in the fall, Meta's strategic promotion of Threads' viral posts to Facebook users revitalized its growth, securing its position among the top 10 most downloaded apps globally in December.

Zuckerberg's remarks aimed to alleviate concerns about Threads' earlier downturn, dispelling premature declarations of its demise. Third-party estimates suggest Threads now boasts an estimated 160 million total users, indicating a resurgence in its popularity.

Regarding Meta's overall performance, the company reported robust earnings, with $40.1 billion in revenue for the quarter ending December 2023, surpassing analyst estimates. Net income stood at $14.02 billion, contributing to a total revenue of $134.90 billion for the full year 2023.

Source: adapted from an article by Jordan Bevan, Author for Mobile Marketing Reads.