With 66 million daily visitors Roblox makes as much money as some small countries, now they want more
Roblox, the popular game and creation platform, continues to amass significant revenue, equivalent to the GDP of some small countries. The company has recently announced a new monetization option for creators - subscriptions.
In a blog post focused on the platform's economy, Roblox revealed plans for subscriptions that differ from existing ones. These new subscriptions will function similarly to those in other games, offering creators the opportunity to establish recurring economic relationships with users and increase the predictability of their earnings. The move aims to ensure a steady flow of relevant content for users and is part of Roblox's broader strategy to offer various ways for creators to earn.
Roblox highlighted the vast popularity of its platform, comparing it to a nation with a bustling economy. With 66 million visitors from 180 countries daily, Roblox has become one of the largest virtual economies worldwide. It has successfully evolved from a niche title into a true metaverse, without the use of blockchain technology, and has thrived on multiple platforms, including mobile.
The introduction of subscriptions marks an important step towards diversifying and experimenting with different forms of monetization. Roblox's foray into subscriptions could lead to the creation of games that incentivize repeat business, akin to the model of MMORPG subscriptions. While the impact of this new feature remains to be seen, it presents an interesting experiment and potential challenge to other companies.
Roblox's success in the mobile gaming industry has earned it a place on our Top 50 Game Makers of 2022 list. As the platform continues to evolve and explore new opportunities, its relationship with creators will likely shape its future trajectory in the mobile gaming landscape and beyond.
Source: Iwan Morris, Staff Writer at PocketGamer