Learn how creative testing drives mobile UA success in 2025 — from best practices and frameworks to how Gamelight uses AI to boost ROAS with high-performing ads.

Explore 7 must-have UA tools for mobile games and see how Gamelight leads with AI-powered, automated campaigns that boost ROAS

In a sea of mobile games, one-size-fits-all advertising doesn’t cut it anymore. Today’s most successful game marketers are going...

In the competitive world of mobile gaming, acquiring new players is only half the battle. The real key to long-term success lies in...

Want to reach high-intent players who already love games like yours? Learn how competitor targeting helps you attract engaged users, reduce acquisition costs, and grow your game faster with AI-powered tools.

Struggling to retain your users? Learn how to re-engage lost players with smart retargeting strategies, personalized messaging, and AI-powered tools that help boost lifetime value and ROI.

Want to improve your mobile game ad performance? Learn how to create high-converting ad creatives, test effectively, and leverage AI tools to scale your user acquisition campaigns.

Struggling with rising UA costs on Facebook and Google? Learn why it's time to diversify your user acquisition strategy and how Gamelight’s AI-powered platform offers a smarter, more cost-effective way to grow your mobile game.

Explore how gamified ad formats like quizzes and playable ads can supercharge your UA campaigns and attract highly engaged players.

Learn how analyzing playtime data can help optimize your UA campaigns by identifying and targeting your most engaged mobile game users.

Discover how rewarded ads not only boost in-game engagement but also enhance your mobile game’s user acquisition strategy by targeting high-value players.

User-generated content like reviews and ratings play a crucial role in app discovery and trust. A well-reviewed mobile game not only attracts more organic downloads but also improves the performance of paid UA campaigns by reinforcing credibility.

Influencer marketing isn’t just for lifestyle brands anymore. Mobile games are increasingly tapping into influencer partnerships to drive awareness, engagement, and user acquisition (UA).

In-game events are powerful tools to not only retain players but also attract new ones. From seasonal themes to limited-time challenges, event-driven marketing creates urgency and excitement that can amplify UA campaigns for mobile games.

With increased privacy regulations and the decline of third-party cookies, mobile game marketers are turning to first-party data to drive their user acquisition (UA) strategies.