Artificial Intelligence is reshaping every aspect of mobile marketing, and user acquisition is no exception. From predicting high-value users to optimizing ad placements in real time, AI-driven strategies are helping developers make smarter decisions faster.

As the mobile gaming industry becomes more competitive, user acquisition (UA) strategies must evolve to captivate increasingly selective audiences. One approach gaining momentum is the use of gamified ad experiences - ads that entertain users while promoting a game.

User acquisition doesn’t stop at the install. In fact, many users drop off shortly after downloading a game. That’s where retargeting comes in. By re-engaging lapsed users, retargeting campaigns help mobile game developers boost retention and lifetime value (LTV).

Hyper-casual games have taken the mobile world by storm. Characterized by simple mechanics, instant gameplay, and massive reach, these games are dominating app store charts.

User acquisition is more competitive—and more expensive—than ever before. As mobile game developers look for creative ways to grow without draining their budgets, one tactic stands out for its cost-effectiveness and potential: cross-promotion.

Looking to grow your mobile game without blowing your budget? Lookalike audiences offer one of the most effective ways to scale user acquisition while maintaining efficiency.

User acquisition is just the beginning. Once a player installs your mobile game, the real work begins: turning that user into a loyal, engaged player. Without an effective post-install strategy, even the most successful UA campaigns can fall short in delivering long-term value.

Getting users to install your mobile game is an important milestone—but it's only the beginning. To truly thrive in the hyper-competitive mobile gaming market, developers must focus on turning those installs into revenue through smarter, data-driven monetization strategies.

Creative assets play a massive role in determining the success of mobile game marketing campaigns. But how do you know which creative will resonate with your audience? Relying on intuition or isolated tests simply isn’t enough. Enter AI-powered creative testing—a smarter, faster way to scale and optimize your ad performance.

The mobile game monetization landscape continues to evolve rapidly, with developers and publishers constantly seeking the optimal balance between maximizing revenue and preserving player experience.

In an era where privacy regulations are tightening and third-party data sources are becoming increasingly restricted, mobile game marketers face unprecedented challenges in targeting and acquiring high-value players.

In today's competitive mobile gaming landscape, getting your game discovered among millions of apps is one of the greatest challenges developers face. While paid user acquisition remains important, App Store Optimization (ASO) has emerged as a critical component of a successful mobile marketing strategy.

In a saturated mobile gaming landscape, acquiring users is only half the battle—the real challenge lies in keeping them engaged and maximizing their lifetime value (LTV). Successful mobile game marketers are shifting their focus from one-time installs to long-term player relationships, using a combination of data-driven strategies, personalized engagement, and smart monetization models. In this blog, we’ll explore key ways to boost LTV and ensure your UA efforts yield sustain

Influencer marketing has become a cornerstone strategy for mobile game promotion—but what happens when you layer AI into the equation? AI is now streamlining how brands discover, vet, and collaborate with content creators, making influencer campaigns more scalable and data-driven than ever before.

In mobile marketing, performance is often tied to how effectively you can scale high-quality ad creatives across channels. But with the incr