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App Store Feature Strategies Gaining Exposure and User Acquisition Opportunities
Being featured in the App Store can significantly boost your app's visibility, credibility, and user acquisition.

Vika Muzyka
3 min read


The Evolution of App Attribution A Comparison of SKAN and Other Solutions
The evolution of app attribution has witnessed a shift towards privacy-focused solutions like SKAdNetwork (SKAN).

Vika Muzyka
3 min read


App Store Optimization for Freemium Apps: Balancing Monetization and User Acquisition Goals
Striking the right balance between monetization and user acquisition (UA) can be challenging.

Vika Muzyka
3 min read


Incorporating SKADNetwork into Your Mobile Game UA Strategy
Embrace SKAN as a valuable tool in your UA arsenal and adapt your strategies to harness its full potential.

Vika Muzyka
3 min read


User Onboarding and Retention Strategies for Successful User Acquisition
Effective user onboarding sets the foundation for a positive user experience, while retention strategies keep users engaged.

Vika Muzyka
3 min read


Advanced Techniques for SKAN Implementation in Mobile Game UA
The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.

Vika Muzyka
2 min read


Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies
While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

Vika Muzyka
3 min read


Exploring SKADNetwork Limitations and Workarounds for App Marketers
Understanding limitations and exploring potential workarounds can help marketers navigate the challenges and optimize their app marketing.

Vika Muzyka
3 min read


App Store Category Optimization Driving Discoverability and UA
App Store Category Optimization is vital in driving discoverability and user acquisition for your app.

Vika Muzyka
3 min read


SKADNetwork: A Comprehensive Guide for App Developers
Explore SKAdNetwork, providing app developers with the knowledge and tools to leverage this framework effectively.

Vika Muzyka
3 min read


Optimizing App Title and Subtitle for Higher App Store Rankings
Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i

Vika Muzyka
3 min read


Measuring Campaign Performance with SKAN: Metrics to Consider
Leveraging SKAN data empowers marketers to make data-driven decisions and refine their app marketing strategies for maximum success.

Vika Muzyka
3 min read


The Role of Influencer Partnerships in App Store Optimization and User Acquisition
Influencer partnerships play a vital role in app store optimization and user acquisition.

Vika Muzyka
3 min read


Optimizing App Size and Performance for Increased User Acquisition
App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

Vika Muzyka
3 min read


ASO for Subscription-Based Apps Strategies and Best Practices
ASO maximizes the app's visibility, discoverability, and conversion rates. ASO is significant in attracting and retaining subscribers.

Vika Muzyka
3 min read
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