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Riding the Wave: New Apple Ads Placements Transform Mobile Marketing Strategies
The blog explores new Apple Ads placements

Karyna Tkachenko
3 min read


Navigating 2024: Mobile Game Marketing in the Age of Privacy
This blog tells that as we step into 2024, one crucial aspect takes center stage: privacy

Karyna Tkachenko
3 min read


Mastering Mobile Game Marketing: The Dynamic Duo of Audience Testing and AI
The blog dives into the dynamic duo: Audience Testing and Artificial Intelligence (AI)

Karyna Tkachenko
3 min read


Unveiling Fresh Experiences: The Impact of Updating Your Mobile Game Icon
The blog explains the importance of strategic update of your game icon

Karyna Tkachenko
3 min read


Puzzling Perspectives: The Rising Role of Puzzle Games in Mobile Gaming
This blog is about puzzle games taking center stage, potentially reshaping the industry's future.

Karyna Tkachenko
3 min read


Improve Your Mobile Game: Strategies to Stand Out in 2024
This blog talks about strategies to make your mobile game more interesting and eye-catching

Karyna Tkachenko
3 min read


Leveraging Operational ML to Revolutionize Mobile App Marketing: A Game-Changer for User Acquisition
The blog explores how Operational ML is transforming mobile game marketing

Karyna Tkachenko
3 min read


Riding the Wave: Why 2024 Will Ignite the Hybrid-Casual Gaming Boom
This blog talks about the surge of hybrid-casual games in 2024 year

Karyna Tkachenko
2 min read


Navigating the Post-Cookie Era: A Comprehensive Guide for Advertisers
This blog delves deeper into essential steps advertisers should take today to ensure better measurement tomorrow in the absence of cookies

Karyna Tkachenko
3 min read


Maximizing Mobile Game Marketing Success: The Power of Dynamic Ad Units
This blog delves into the world of dynamic ad units and understand why they stand out among various ad formats

Karyna Tkachenko
2 min read


Revolutionizing Mobile Gaming: The Role of Machine Learning in AI-Powered Games
In this blog, we'll explore how machine learning is playing a pivotal role in creating smarter, more immersive gaming experiences

Karyna Tkachenko
2 min read


Unwrapping Success: Optimizing ASO for Your Holiday Season App Promotion
In this blog, we'll explore the key tactics to optimize ASO for a successful holiday season app promotion

Karyna Tkachenko
2 min read


Navigating Mobile Game Monetization: Striking the Perfect Balance Between IAP and IAA
The blog discusses the battle between In-App Purchases (IAP) and In-App Advertising (IAA)

Karyna Tkachenko
3 min read


Mastering Discoverability: A Guide to Optimizing Mobile Game Updates
The blog explores strategies to optimize your app updates and boost discoverability.

Karyna Tkachenko
3 min read


Navigating the Trends: A Recap of the 2023 Mobile Game Marketing Landscape
In the realm of mobile game marketing, 2023 proved to be a year where innovation and adaptation became the keystones of success

Karyna Tkachenko
4 min read
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