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Vika Muzyka
3 min read
Exploring Midcore Games: Understanding the Advantages, Target Audience, and Unique Features
Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.

Vika Muzyka
2 min read
Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals
Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.

Vika Muzyka
3 min read
Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

Vika Muzyka
3 min read
Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)
One of the biggest advantages of Endless Runner games is their high engagement and retention rates.

Vika Muzyka
2 min read
The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features
One of the main advantages of RPGs is their engagement and retention potential.

Vika Muzyka
3 min read
Exploring the World of Sports Games: A Comprehensive Guide
Sports games offer a unique combination of competition, strategy, and simulation.

Vika Muzyka
3 min read
Action Games: Engaging and Exciting Gameplay for Target Audiences
These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.

Vika Muzyka
2 min read
Play to Earn Ad Networks: What are they and how do they work?
Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.

Vika Muzyka
3 min read
What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

Vika Muzyka
2 min read
What are Rewarded Playtime Advertising Platforms in the Mobile Gaming Industry?
The platform incentivizes users to spend more time with the game and engage with advertisements.

Vika Muzyka
2 min read
Targeting Gaming Verticals in the mobile gaming industry
The process of targeting specific demographic groups or interests within the mobile gaming industry.

Vika Muzyka
3 min read
User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
Provide valuable insights and enable developers and publishers to effectively acquire and retain users for their games.

Vika Muzyka
3 min read
High Volume Advertising Platforms in the Mobile Gaming Industry
High volume advertising platforms work by connecting advertisers with a large pool of mobile users.

Vika Muzyka
3 min read
What are In-App Purchases (IAP) Campaigns and Why are they beneficial?
IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

Vika Muzyka
3 min read
What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.
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