Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.

Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.

Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS

Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.

Learn the basics of Rewarded User Acquisition (RUA) and discover how value-driven incentives help apps attract high-quality, engaged users

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.

Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.

In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...

Explore key trends and marketing strategies for mobile apps during Valentine’s Day, focusing on user engagement, dating apps benchmarks.

Understand the role of an app discovery platform in boosting app visibility and downloads.

AI-powered campaigns scale user acquisition through dynamic targeting, real-time optimization, and personalized ads, driving better results.

User retargeting re-engages inactive users, boosting engagement and conversions. Discover how to implement this strategy effectively.

Understanding Playable Ads Selecting the right ad format is crucial for marketers aiming to maximize engagement and conversions. Playable...

Earned media boosts app marketing by building trust, expanding reach, and driving organic growth. Discover its benefits and strategies.

Discover key CPC and CTR benchmarks for app marketers and tips to reduce costs, boost engagement, and maximize ROI.

In-game advertising in mobile gaming boosts revenue with engaging ads that enhance user experience without interrupting gameplay.