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Revolutionizing User Acquisition: Programmatic Advertising Trends
Learn how programmatic advertising trends like AI and cross-platform strategies are revolutionizing user acquisition.
Nazife Ünal
4 min read


App Store Reviews and Feedback: Harnessing User Sentiment for UA and ASO
Use app store reviews to enhance UA and ASO by improving ratings, addressing feedback, and building trust with users.
Nazife Ünal
3 min read


Crafting High-Converting App Store Listings: Strategies for Maximum Impact
Boost app downloads with high-converting store listings. Learn strategies for effective titles, visuals, and ASO.
Nazife Ünal
4 min read


Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies
Promote your app beyond the app store with strategies like social media, influencers, and content marketing.
Nazife Ünal
4 min read


Re-Engagement Gamification: Turning Users into Active Participants
Use gamification to re-engage users with rewards, challenges, and progress tracking, driving retention and active participation.
Nazife Ünal
3 min read


Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers
Boost ARPU and retention in Match-3 games with effective monetization strategies and engaging gameplay features.
Nazife Ünal
3 min read


User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry
UA self-serve dashboards empower mobile game marketers with control, transparency, and data-driven insights for efficient user acquisition.
Nazife Ünal
3 min read


What Are Key Performance Indicators (KPIs) and Why Are They Important?
KPIs are measurable metrics that track progress toward goals, driving informed decisions and continuous improvement.
Nazife Ünal
3 min read


Demographic Targeting in the Mobile Gaming Industry
Demographic targeting boosts mobile game success by tailoring campaigns to specific audience segments.
Nazife Ünal
3 min read


Casual, Hardcore and Hypercasual Games: What are the differences?
Compare casual, hardcore, and hypercasual games by complexity, audience, and monetization.
Nazife Ünal
3 min read


Ad Networks for Re-Targeting: Choosing the Right Partners for Success
Discover how to choose the right re-targeting ad networks to enhance user engagement, retention, and lifetime value in mobile apps.
Nazife Ünal
4 min read


Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
ROAS-optimized ad networks focus on acquiring profitable users, maximizing returns through advanced targeting and data-driven strategies.
Nazife Ünal
3 min read


Re-Engagement via In-App Rewards and Loyalty Programs
Explore how in-app rewards and loyalty programs can increase user retention, drive engagement, and boost long-term success for mobile games.
Nazife Ünal
3 min read


The Impact of Re-Targeting on User Lifetime Value (LTV)
Explore how re-targeting boosts User Lifetime Value (LTV) by increasing conversions and reducing churn.
Nazife Ünal
5 min read


User Onboarding and Retention Strategies for Successful User Acquisition
Discover user onboarding and retention strategies to enhance acquisition, boost engagement, and drive app success.
Nazife Ünal
3 min read


Boost Your Brainpower with These Engaging Puzzle Games
Sharpen your mind with these top puzzle games designed to challenge and entertain.
Nazife Ünal
5 min read


What are Incentivised CPA and CPE Networks?
Incentivized CPA and CPE networks are performance-based marketing models where advertisers pay for specific user actions or engagement.
Nazife Ünal
5 min read


What are UA (User Acquisition) Self-Serve Networks?
User Acquisition (UA) self-serve networks are advertising platforms that enable marketers, particularly in the mobile gaming industry,...
Nazife Ünal
2 min read


What is a High ARPU Ad Network?
Learn about high ARPU ad networks and their role in optimizing app revenue through premium advertisers, advanced targeting, and ad formats.
Nazife Ünal
3 min read


Competitor App Targeting in the Mobile Gaming Industry
Attract users from rival apps with competitor app targeting. Boost engagement and conversions for your mobile game.
Nazife Ünal
2 min read
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