Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.

Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.

The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.

Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.

Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.

Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.

Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.

Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS

Most marketers misuse Rewarded UA, chasing cheap installs over real growth. Learn how to fix broken strategies and unlock high-quality, scalable user acquisition in 2025

Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.

User vs. traffic acquisition: what’s the difference, and why does it matter for mobile games? Learn when to focus on each to drive real growth.

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.

Manage ad fatigue and keep users engaged with varied ad formats, smart timing, rewarded ads, and AI-driven optimization.

In the world of mobile apps, user experience is everything. Whether users are completing a purchase, signing up for a service, or simply...

Explore key trends and marketing strategies for mobile apps during Valentine’s Day, focusing on user engagement, dating apps benchmarks.

Understand the role of an app discovery platform in boosting app visibility and downloads.